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BETHLEHEM, Pa., December 26, 2020 / PRNewswire / – Every year friends and family gather on New Year’s Eve to celebrate and watch the famous Times Square ball fall. While this millennial tradition is proven and real, those looking for a sweeter, more family-friendly New Year’s Eve celebration are heading to Bethlehem, PA. The home of the beloved PEEPS® candy brand drops a lighted PEEPS® Chick to sound the new year.
PEEPS Chick Drop
The PEEPS® Chick drop is the highlight of PEEPSFEST®, a two-day festival that celebrates the fun and excitement of the PEEPS® brand at the iconic SteelStacks of Bethlehem, PA. Weighing 400 pounds and weighing four feet nine inches, the PEEPS® Chick will go down the countdown for the new year on December 31st a 5:15 p.m.
Dedicated to providing inclusive family fun for all, Just Born Quality Confections and ArtsQuest will also host a “We Kids Rock” performance at 4:30 p.m. just before celebrating it with the PEEPS® Chick Raising Ceremony December 30th a 5:15 p.m. The ascending ceremony encourages families to go out to enjoy the fireworks and festivities without worrying about the larger crowd on New Year’s Eve.
“PEEPSFEST® is an event we look forward to every year as it allows the community to come together and celebrate in such a fun and unique way,” he says Meg Dowd, Director of Corporate Affairs at Just Born Quality Confections. “The PEEPS® Chick drop has become synonymous with New Year’s Eve in our area and every year we find more fans traveling from all over the country to join in the fun.”
Along with the popular Chick Drop, this year’s PEEPSFEST® also has several exciting events for the whole family to enjoy, such as Mascot Dash, the Kids Fun Race, a kitchen with PEEPS® demonstration with PBS39 and photography opportunities with the PEEPS® Chick and Clifford. Big Red Dog pets!
To learn more about this annual celebration and how to get involved with the festivities, visit www.steelstacks.org/peepsfest.
About Just Born quality garments:
Just Born Quality Confections is a third-generation family business that has become the 10th largest candy company in the United States. [*] Newborn is the manufacturer of some of the most iconic and beloved brands in the United States: PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small confectionery and retail store in Brooklyn, New York, where he marketed the freshness of his sweets made daily with a poster stating: “Newborn“Along with Born’s brothers-in-law, Irv and Jack Shaffer, the company prospered despite the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which still hosts its iconic candy brands. Everyone Newborn candies are made with pride USA For more information, visit www.justborn.com (and check out the range of sweets and high quality branded items at www.peepsandcompany.com) Follow us on: facebook.com/JustBornInc, twitter.com/JustBornInc .
* IRI market advantage, total comfort MULO + USA, last 52 weeks ending 12/30/2018
SOURCES Just Born quality garments
