“Like a firm that always has represented love, strength and self-expression, there is no more iconic couple than better represent Tiffany’s values. It’s an honor for the Carters to be part of the Tiffany family, ”he commented Alexandre Arnault, executive vice president of product and communications on the duo’s election.
But if the campaign photos went viral in a matter of seconds, the campaign video directed by Emmanuel Adjei was not far behind either, by showing the complicity between the couple. In the mini film you can see how Beyoncé appears playing the melody of Moon river (who became famous in the film Breakfast at Tiffany’s), While Jay Z recorded it with a Super-8 camera.
The video was made at the Orum House in Los Angeles, showing another gem of art: painting It is equal to Pi of Jean-Michel Basquiat, which has been part of a private collection since its inception until now.
“Like a firm that always has represented love, strength and self-expression, there is no more iconic couple than better represent Tiffany’s values. It’s an honor for the Carters to be part of the Tiffany family, ”he commented Alexandre Arnault, executive vice president of product and communications on the duo’s election.
But if the campaign photos went viral in a matter of seconds, the campaign video directed by Emmanuel Adjei was not far behind either, by showing the complicity between the couple. In the mini film you can see how Beyoncé appears playing the melody of Moon river (who became famous in the film Breakfast at Tiffany’s), While Jay Z recorded it with a Super-8 camera.
The video was made at the Orum House in Los Angeles, showing another gem of art: painting It is equal to Pi of Jean-Michel Basquiat, which has been part of a private collection since its inception until now.