- Beyoncé and Jay-Z star in a new video for Tiffany & Co.’s “About Love” campaign.
- Beyoncé covers “Moon River”, the song performed by Audrey Hepburn in “Breakfast at Tiffany’s” (1961).
- The video shows romantic scenes between husband and wife, who have been married since 2008.
Beyoncé and Jay-Z exude romance in a new video from Tiffany & Co.’s “About Love” campaign, released Monday.
In the ad directed by Emmanuel Adjei, which is the couple’s latest version of the couple for a year with luxury jeweler Beyoncé, 40, she covers “Moon River,” the track starring Audrey Hepburn in the movie Classic 1961 film “Breakfast at Tiffany’s”. “
Her husband Jay-Z, 51, appears throughout the video, which was filmed at the Orum residence in Los Angeles.
“ABOUT LOVE tells a love story of longing, reunion and a bond that transcends space and time,” says the video’s description.
Both Jay-Z and Beyoncé appear in Tiffany & Co.’s luxury jewelry. throughout the “About Love” video.
The 128.54 carat yellow diamond set around the singer’s “Partition” neck is priceless. Since it was discovered in South Africa in 1877, the jewel has only been worn by three other people: Mary Whitehouse, Lady Gaga and Hepburn herself.
In the video, the gemstone is supported by a long chain containing 100 carats of diamonds.
The luxurious piece is accentuated by a 22-carat yellow diamond ring and a 15.02-carat emerald-cut diamond ring from Botswana, according to People.
Beyoncé and Jay-Z wore jewelry from Tiffany & Co. for his “About Love” campaign.
Tiffany & Co./YouTube
Jay-Z also models several Tiffany & Co. designs. in advertising.
On the tuxedo jacket, attached to the tuxedo jacket, is an Apollo brooch and one of the brand’s new engagement rings is worn on the finger. Its cufflinks are custom made and reused from the Bird on a Rock brooch designed by the former vice president of Tiffany & Co. Jean Schlumberger, according to Vogue.
Jay-Z stars in a new video for Tiffany & Co.
Tiffany & Co./YouTube
As seen in previous photographs of the “About Love” campaign, “Equals Pi”, a painting by Jean-Michel Basquiat that has never been shown to the public, appears in the background of the video. The piece had been owned by a private art collector since the 1980s before Tiffany & Co.
Alexandre Arnault, executive vice president of product and communications for Tiffany & Co., suggested that the similarity between the brand’s blue signature and the background color of “Equals Pi” was not “coincidental” and could have been the “tribute of the late artist “. “to Tiffany & Co. in an interview with WWD.
In response, numerous art professionals have said that Basquiat, who died at the age of 27 in 1988, probably did not intend his painting to resemble the hue of the Tiffany & Co. firm. Following the publication of the “About Love” campaign, the inclusion of “Equals Pi” has launched a widespread debate about the accessibility and commercialization of the work of a late artist.
Although some approved of the “Breakfast at Tiffany” aesthetic, several friends and collaborators of Basquiat said he would be “horrified” to see the painting included in the ads. The New York City-born artist would have liked his creations to be displayed in museums for public display, many said.
According to Sinéad Baker of Insider, Basquiat’s paintings have been previously used by other brands.
As part of the campaign, the Carters, who exchanged votes in 2008 and shared three children together, have teamed up with Tiffany & Co. to create the About Love Scholarship program, which promises $ 2 million in scholarships to students who historically attend black colleges and universities.