Beyonce’s mother, Tina Knowles, responds to “activists” slapping the singer for wearing a $ 30 million Tiffany “blood diamond” that provoked a backlash
- Beyonce received an online reaction for wearing a “blood diamond” to Tiffany’s ad
- Mother Tina Knowles, 67, responded to a burning Instagram post on Wednesday
- “How many of you have diamonds with socially conscious activists?” she wrote
- The famous 128.54 carat Tiffany Diamond came from a colonial mine in Kimberley, South Africa
Beyonce’s mother, Tina Knowles, is defending her daughter for a new campaign for Tiffany & Co.
Earlier this week, Halo singer and husband Jay-Z launched his “ABOUT LOVE” campaign for the luxury jeweler, making Beyonce the fourth person to wear the iconic diamond necklace famous for Audrey Hepburn .
But many Twitter fans reacted with outrage, noting that the famous 128.54-carat Tiffany Diamond came from a colonial mine in Kimberley, South Africa.
A blood diamond, as defined by the United Nations (UN), is any diamond that is mined and sold in this area to fund military action against a government.

Beyonce has breakfast at Tiffany’s. The singer mimicked the look of Audrey Hepburn from the 1961 classic film while she and her husband Jay-Z participated in a new Tiffany & Co. campaign.
But Tina responded to the general response and wrote, “How many of you have diamonds with socially conscious activists? I thought so! So guess what you tried to check to see where the diamond came from? Probably not.”
He added: “So when you get engaged, you won’t have a diamond that you put on a sterling silver band. It’s best to check where it came from and where it came from and why you added it. Check out the skin calls. which surprises you because they made her come from another country to ban and not buy diamonds as it is fair!
Writer Zoe Samudzi tweeted: “Tiffany has put Beyoncé in a diamond,” discovered “in a colonial mine in Kimberly in 1877, which no woman in black has ever worn before in an ad with a Basquiat never seen before. now and promised $ 2. million in scholarships and internships at HBCU. ‘

Answer: Beyonce’s mother, Tina Knowles, is defending her daughter after her new campaign for Tiffany & Co. provoke online reactions


Breakfast to Beyonce! The singer gave a modern twist to Audrey’s iconic look at the romantic sixties breakfast at Tiffany’s, where she played Holly Golightly (left)

Debate: Beyonce’s campaign split Twitter while some fans defended her

Not happy: a fan wrote about how the mine was full of enslaved African labor

Answer: Some critics took to Twitter to criticize the star

Debate: Tensions on social media increased, as many Twitter users commented

Storm: Writer Zoe Samudzi directs some of the critics online
Some fans pointed out that Beyonce was the unfair target of criticism, as Lady Gaga had also used the diamond with little reaction.
However, others were not satisfied with a user who wrote: ‘This is not just a‘ necklace ’, but a blood diamond that was extracted from the blood of South Africans, if they did not meet the quota , hands and feet were mutilated or just killed “.
Another said:[Lady Gaga] she is also a capitalist exploiter, but only in the case of Beyoncé is her blackness invoked as a “success” to carry her despite the Africans she harmed. That is the difference.
The Kimberley Beer Mine in colonial South Africa was said to be an often dehumanizing environment for low-paid black workers.
Tiffany’s founders, Charles Tiffany, bought the stone from the mine in 1879.
Hepburn famously wore it as a gem to promote her iconic film Breakfast at Tiffany’s in 1961. Gaga later took her to the Oscars in 2019 when she was nominated for A Star Is Born.

Defending her daughter: Tina responded to the general response and wrote, “How many of you have diamonds with socially conscious activists?” (image with Beyonce in 2012)