A sponsor related to Guillermo Alvarez Cuevas left the uniform of the celestial set out of the contract
Blue Cross jumped on the playing field against Necaxa with one less sponsor. This is the case of Finagam, that appeared like sponsor in the panties of the equipment and was a financier related to Guillermo Alvarez Cuevas, Former president of the club and now a fugitive from justice. The contract expired and he left the uniform of the celestial set.
The sponsorship of Financera Guillermo Álvares Macías (FINAGAM) in the panties of the club ended this season and he occupied this position in exchange for between “five or six million pesos”, sources told ESPN Digital. This financial one presents six fines for breaching anti-money laundering controls, before the financial authorities of Mexico, and Guillermo Héctor Álvarez Cuevas, in addition to his brother Alfredo, are still listed as active members of the bank, According to the Public Registry of Commerce.
The sums of the sponsorship and its location in the uniform were decided by Billy Alvarez in exchange for a minimum economic remuneration.
Finagam’s sponsorship expired in early 2021 and was not renewed, to further delimit Guillermo Álvarez Cuevas, former president of the club and a fugitive from justice because he is accused of carrying out operations with resources of illicit origin. . La Financera will continue to appear on the billboards of the Blue Cross matches because this contract ends in six months, but a giant blanket with the brand legend that appeared on the stands of the Azteca stadium has already been removed.
The club breaks away from Finagam, but the Cooperative stays close to the financial one, Because it has 80,000 savings partners and is related to some of its partners’ pensions, it seeks to meet all the commitments that were agreed upon from the beginning.
Blue Cross executives are already negotiating new sponsorships with a brewery and a telephone company, So one of them could go in the panties. In general, this part of the uniform is occupied by airlines, which pay the teams with the plane tickets used by the planter to fulfill all its commitments in the MX League.
In Cruz Azul they want to remove any legacy left by Guillermo Álvarez Coves, It is intended to change the name of a property and even erased the imprint that Billy left on his panties.