Burger King renews its image

As part of a new market strategy, Burger King announce that it will change its visual image and brand identity for the first time in 20 years. The redesign of the brand includes the company logo, which will be visible in Puerto Rico in its first phase on social media and digital.

The brand change includes a new logo with a rounded font that in turn reflects the shape of the burgers and other items available on the menu. The colors, in shades of red (tomato), green (lettuce), yellow (cheese), orange (bread), white (mayonnaise) and brown (grilled meat) represent the process of grilling that works Burger, as well such as the use of fresh ingredients.

Since 1954, Burger King has motivated its customers to “do it their way.” After establishing his presence in Puerto Rico in 1963, today the brand is making a leap forward by introducing a completely new visual design that will be present at every point of contact in the customer experience. Inspired by authentic and delicious food, the more modern look of the logo will more authentically represent the values ​​of Burger King.

“Our brand continues to evolve and the redesign we present today is a testament to our commitment to meeting the needs of the industry. We are constantly looking forward, always looking to maximize our presence and leadership,” said Daniel Perez, vice president of Burger King marketing.

The design principles of the new visual image of Burger King capture the unique features of the brand: appetizing, big and bold, fun irreverent and proudly authentic.

Surely, what Burger King is all about – real, simple and delicious food. Since the launch of the current logo in 1999, the industry has transitioned to a more modern and language-friendly design language with digital technology. The new minimalist logo adapts perfectly to the evolution of the brand and pays homage to its legacy with a refined design that is safe, simple and fun.

The colors selected are intense and bold, inspired by the iconic Burger King grilled process and fresh ingredients. The new photograph has a lot of texture and connects with the sensory aspect of the food.

Burger King’s new patented typeface is called (appropriately) “Flame.” The fountain is inspired by the shapes of Burger King food (rounded, bold, delicious) and the brand’s irreverent personality.

The new brand identity will eventually be seen in restaurants and packaging. Today, more than ever, Burger King strives to ensure that customers feel good about their food, and this is reflected in the visual design, restaurant design, and the entire digital experience.