Mexico City /
Who knows them, Cristiano and Messi! A study done by the company specializing in sports marketing, SportsPro, Determined that Canelo Álvarez is the fourth most marketable athlete in the world at present, ahead of the two football phenomena that this summer changed teams at Manchester United and PSG, respectively.
Canelo and his social networks
To determine the athlete with the most marketing impact, the company in charge of the analysis was based on six different areas of its impact on social media, Including the frequency of posts, scope and interactivity.
Its audience is measured by its demographics and the number of its followers who also have tastes with other significant audiences such as music, games, international issues or luxury accessories.
between Facebook, Twitter, Instagram and TikTok, The Mexican multi – champion boxer adds more than 18 million followers, With about 578 million impressions. His overall interaction rate is 9.79% and 4.24% with all his followers.
According to the methodology of SportsPro, Canelo beat Cristiano Ronaldo, Which ranked sixth; now Lionel Messi, Who finished in 12th place.
The most marketable athletes in the world
- Simone Biles | Gymnast | USA
- Naomi Osaka | tennis player | Japan
- Ashlyn Harris | Soccer player USA
- Saul Alvarez | boxer | Mexico
- Paulo Dybala | football player | Argentina
- Cristiano Ronaldo | football player | Portugal
- Ali Krieger | Soccer player USA
- Stefanos Tsitsipas | Tennis | Greece
- Novak Djokovic | tennis player | Serbia
- Alex Morgan | Soccer player USA