The 39-year-old Colombian artist, Nicky Jam, not only succeeds in the world of music and is one of the most prominent figures in reggaeton but has also become a versatile entrepreneur.

Proof of this is his most recent entrepreneurship as Nicky opened his own Colombian food restaurant in Miami and set out to find staff through social media.

Nicky Jam’s new gastronomic space is called The Bakery & Caf Industry, and as it has transpired you can taste Venezuelan and Puerto Rican food

It was Nicky Jam who launched the job offer for waitresses and cleaning staff through a post in which he appears dressed as a chef and with a striking dessert in his hands. An occasion in which he also wanted to publicize his new business and which undoubtedly served as an undisputed advertising strategy.
