Technology companies like Google have been putting their technology in cars for years, but a new collaboration marks the first time drivers will be able to drive a real Google-branded car.
Fiat has recently introduced the new family of Fiat 500 special edition vehicles “Hey Google”, which feature Google Assistant technology that allows owners to communicate with their cars remotely and carry Google logos and features of design both on the outside and inside the vehicles.
The Italian carmaker, owned by Stellantis, announced on Wednesday the collaboration with Google, with a press release presenting its three new special editions Fiat 500, the Fiat 500, the crossover 500X and the multipurpose vehicle 500L, as “Google technology” meets freshness “.
The three new special editions of the Fiat 500, “Hey Google”, include the 500X crossover, the two-door 500 and the 500L minivan.
Source: Fiat
All three cars, ranging in size from the two-door Fiat 500, subcompact to the four-door 500X crossover SUV, feature all of Google’s technology.
They have a 7-inch touch screen on the dashboard that includes the built-in Google Assistant. This allows users to connect to their car’s dashboard using Google’s digital assistant on their smartphones or the Google Nest Hub.
Fiat and Google say drivers of new cars can even interact with their vehicles remotely.
Wherever you are, even sitting on the couch at home, just say the words “Hey Google, ask my Fiat …” to know, for example, where the car was parked; how much fuel is there available, where is the nearest authorized workshop, how many [miles] we’ve covered the day, ”Fiat says in its press release.
The company adds that even drivers can ask the Google Assistant to ask their car if they remember to close the doors or the trunk.
Beyond technology, Fiat 500 “Hey Google” cars have all the small circular “Hey Google” logos on each side of the vehicle, right in front of the side mirrors, as well as other elements decorated with the colors of the Google logo.
The pillars of the cars are “decorated with elements inspired by the colors of Google.”
Source: Fiat
Fiat cars ‘Hey Google’ feature upholstery with designs inspired by the colors of the Google brand.
Source: Fiat
The cars also include a “welcome kit” with a Google Hey handbag, a key case and a Google Nest Hub.
The cars include Google brand welcome kits.
Source: Fiat
The companies add that the new special edition Hey Google Fiat 500s “will soon be available” in 10 European countries, including the United Kingdom, France, Spain, Germany, Italy, Austria, Switzerland, Belgium, the Netherlands and Poland.
Google and Fiat did not announce the prices of the new vehicles. A Fiat spokesman did not immediately respond to Make It’s request to comment on whether the cars would be sold in the US
Google has previously partnered with car companies such as Ford and General Motors, putting technology company’s Android Auto software in cars to allow drivers to connect to and even use car infotainment screens. voice commands to control music, navigation or other types of vehicle accessories inside the car.
Apple (which apparently is building its own car) makes a similar software platform for the car, called Apple CarPlay, while Amazon also offers Alexa Auto.
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