the American Michael jordan, A basketball legend in the world, won this Wednesday in China an old lawsuit he filed against the company Qiaodan Sports to use your name in Mandarin without permission.
A court of Shanghai ruled in favor of the ex-athlete and ordered the sporting goods manufacturer to apologize in public and pay him 350,000 yuan (more than $ 53,000) for emotional damages and expenses incurred during the legal process.
He also demanded that she stop using the characters Qiao Dan in their products and clarify that those already sold have nothing to do with Jordan.
And is that “Qiao Dan” is the Mandarin Chinese name of the American star, but the company included it in its brand of shoes and sporting goods for or since 2012 the parties are in dispute over this fact and also because the firm used the jersey number 23 and the former basketball player’s logo to look like they were partners.
On one occasion the spokeswoman for Jordan he said he worked hard to ‘set his name’ and has found it ‘very disappointing to see a company build his business on my Chinese name without my permission, using the number 23 and even trying to use the names of my children. ‘
He added, ‘the complaint is not for money, it is for principles and to protect my name.’
Finally, it was also learned that the Chinese company (founded in 2000) will also have to offset the $ 7,600 in legal costs of litigation in Jordan, Which has an estimated fortune of around $ 1.6 billion.