Clubman is evolving into a virtual store

Clubman, the menswear store, closed its establishment in St. Patrick Town Center in Guaynabo, and transformed its business model into a virtual store, from where it seeks to reach customers in and out of the island.

the employer Leonardo Be Súria, Owner of Clubman, indicated that, from now on, all merchandise will be sold through the Clubman.us portal. However, he set up an exhibition hall (“showroom”) at the 24½ stop in Santurce for the customer who wishes to know the merchandise in person can go, by appointment, to appreciate the designs, the fabrics and clarify any doubts.

He explained that in the showroom there will be only one piece of each style and color. If the customer wants to buy he can do it right there from his cell phone or from the computer that is available in the living room. “There’s no direct selling, because it’s not a store.”

“We had started the concept of virtual store since the end of last year and the pandemic made us reaffirm the need to fully evolve into an e-commerce platform”, Noted the employer. “Our competitive advantage is that we have the‘ showroom ’type premises, where the customer can pick up their merchandise, go see it in person or make any changes, even if they have received the clothes by mail,” he abounded.

The online store has all the stylish casual clothing collections for the Clubman man, including short-sleeved shirt, long-sleeved styles, pants, bricks, dress suits, accessories and even masks. “Thanks to the fact that Santurce’s facilities have a greater capacity for space to accommodate inventory, the customer will be able to find a greater variety of merchandise online. In addition, new merchandise will be included every 20 days“, Argued Be Súria.

Orders will be mailed – dispatched within 24 to 36 hours of receiving the order– or if the customer prefers he can reach the parking area of ​​the “showroom” that he shares with the Leonardo Fifth Avenue store on Fidalgo Díaz Street, corner of Ponce de León, to pick him up. “The customer calls from the parking lot or when he is arriving and we deliver it to him without getting out of the vehicle.”

The Clubman brand is now more modern and casual, as the pandemic has redefined dress codes, according to Cordero Súria. “The brand presents a proposal of traditional but updated designs, with light and sophisticated fabrics, inspired by fresh colors suitable for our culture and our climate.”

With this commitment to the concept of virtual store and new collections, the entrepreneur aspires to also attract a younger clientele, although always appealing to the man who likes to look good. “The man who wears Clubman.us is 35 years old at the moment. With the new collections and styles, the Clubman.us client will start from the age of 25 to 30. He is a professional, an impeccable man who he likes to be embellished.He is not radical when it comes to fashion, but he follows the trends when it comes to colors and notches.He is not content with pants or a shirt without personality.He seeks to reflect on his clothes to look good and at the same time feeling good. “

As for the return policy, he said the merchandise can be returned easily by mail or by visiting the “showroom”. In addition, if a piece is too big for him, Clubman counts on the tailoring service to fit or alter the clothes.

Starting in 2021, Clubman will begin selling franchises for the markets in the Dominican Republic, Panama and the state of Florida.