The Ford EcoSport starts at $ 20,395 and is Ford’s smallest SUV. It is eis smaller than the Escape, which starts at $ 25,555. But apparently partly because of Ford reduction of India, Sport will be dead here in the middle of next year.
Of course according to the Detroit Free Press, which says that Ford stops production in India, where EcoSports is assembled for the US, it also means the demise of EcoSport. According to Freep, the EcoSport will still be sold in Europe, through Ford’s factory in Romania. The Freep also spoke with several analysts who had to say rude things about the Ford EcoSport.
“Ecosport was never a right product for the American consumer,” said Maeva Ribas, research and design strategy manager for The CARLAB Inc., an automotive product planning consulting group based in in southern California.
“Ford is just correcting a misconception. Ecosport does not belong to the United States, ”he said.
Others expressed a similarly dull response.
“The disappearance of the Ford EcoSport in the United States is not a surprise. It is manufactured in India, where Ford has finished its business, “said Michelle Krebs, executive analyst at online marketplace Autotrader.com.” Besides, EcoSport was never a strong seller. very tough competition in the subcompact SUV segment “.
Now, these analysts are right that EcoSport was never right for the United States, mainly because it has the name “Eco,” but also because it’s not a $ 40,000 SUV. They are also right that sales were lukewarm: Ford has sold only 32,697 EcoSports here so far this year, 22% less than the same period last year.
Still, unless you have a Ford payroll, you have no obligation to do cosplay as a Ford product planner, and I’ll just note that it’s sad that Ford gets rid of their cheaper car.