Disney is making significant changes to the “Disney Look” guidelines for cast members, as part of an effort to improve inclusion in the park.
A big part of the review is the removal of all gender references. The company said now all cast members have the same options, even when it comes to makeup jewelry and nail polish.
Hair length is also at the discretion of the cast member, although unnatural colors are not yet allowed. Now facial hair should be “neat and well-groomed,” with no restrictions on length or shape.
The company also allows cast members to have tattoos visible for the first time, as long as they are not offensive and cannot be on the cast member’s face, neck, or head.
“We want our guests to see their own background and traditions reflected in the stories, experiences and products they find in their interactions with Disney. And we want our cast members – and future cast members – to feel a sense of belonging to the job, “said Josh D’Amaro, president of Disney Parks, Experiences and Products, in a statement.
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D’Amaro said inclusion efforts extend beyond “Disney Look” changes.
“We are reinventing our attractions to be more inclusive, such as upcoming Jungle Cruise upgrades and new adventures with Princess Tiana,” he said. “We celebrate the diverse and inspiring stories of our cast and fans with collaborations from creators and exciting experiences, such as the Jazz Soul exhibition at the Walt Disney World Resort.”
Disney is also considering diversifying its suppliers, mocking that it would have “more details on this commitment in the future.”
The company said these steps are “just the beginning,” but did not detail what the next steps would be to improve inclusion in the park.
“There are more things to do, but we are committed to listening, learning and making significant improvements,” the statement said.
Rolly T-Rex tattoo artist at The Divine Canvass Tattoos in Orlando said the change may help make tattoos more acceptable.
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“I’ve tattooed people who work at Disney and it should always be hidden,” he said. “Tattoos are so standard now. They are everywhere. You know you see people with tattoos on children’s channels. My son watches videos with people with tattoos. “
Len Testa is the president of TouringPlans.com. He said changes in Disney’s appearance standards are also important for a comfortable work environment.
“Inclusiveness. Making everyone feel welcome. This includes not only the guests, but also the cast members, ”Testa said.
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