Disney plans to raise the monthly price of Disney + to 99.99 per month, which will significantly increase its content offerings from 99 to 6.99 next March. In continental Europe, the service can cost from 2 to 8 a month. Disney + now has 86.8 million global subscribers and the company expects it to reach between 230 million and 260 million worldwide by the end of fiscal 2024. (This path is much steeper than the initial target of 60 million to 90 million by 2024, which was achieved within a year.) The company’s Investor Day revealed price increases, outlining a major film and television impulse in all its segments: Marvel, Pixar, Lucasfilm, National Geographic And own brand with Disney’s 100 new titles. The March rate increase coincides with the arrival of the Marvel series Loki and the animated feature Raya and the Last Dragon. The latter will be offered as a Premier Access title to subscribers, the same release method used for Mulan last summer, although prices have not been confirmed. (Mulan will add $ 30 extra to regular subscribers before going to regular flat-price service, while features like Hamilton and the upcoming Soul will not be charged extra.) Related Story ‘Guardians of the Galaxy’ Holiday Special, Baby Crot Series Disney + “We Consume Directly From We are clearly in a position to be a leader, “said Bob Iger, executive chairman. This executive was CEO until February, and headed the company’s drive towards streaming. The programming pipeline has become more “strong” and “ambitious” than expected at the beginning of the streaming drive, Iger added. In the years to come, the increase in content will mean two new movies or series titles each week. Those films and series are not cheap. According to CFO Christine McCarthy, Disney expects to spend $ 8 billion to $ 9 billion a year in fiscal 2024. On the company’s last direct-consumer investor day, in April 2019, Disney +’s price exposure caught the gases in the room of analysts and the media. This put Disney at the lower end of the competition set. Warnermedia’s HBO Max is $ 15 a month and Netflix’s most popular subscription is $ 14. A user’s average revenue, a key metric used in streaming, is a bit slimmer for Disney + than its competitors, despite the quick acceptance of the service. The company is betting that consumers will accept a higher price point in terms of the large influx of content costs, especially the large selection of movies that are going to be streaming due to Covid-19.