Disney’s share rises after Memorial Investor Day announcements

Streaming may be Disney’s saving grace.

Or at least that seems to be the case for The Walt Disney Company following its Investor Day event on Thursday, where the media company announced big plans for Disney +.

The multi-billion dollar company ended 5 175.72 per share on Friday, up 13.59% from the previous trading day on the New York Stock Exchange.

Ticker Security Last Change Change%
D.I.S. Walt Disney Company 175.72 +21.03 + 13.59%

Disney’s current stock price seems to be a direct replacement for the company’s revealed growth strategy.

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In particular, Walt Disney wants to expand its original content offerings at Disney +.

On Investor Day Webcast, Kareem Daniel, Disney’s Media and Entertainment Distribution Chairman, shared that there will be 10 Marvel series, 10 Star Wars series, 15 Disney animation and Pixar series, and 15 Disney animation and picture features.

Over the next few years more than 50 original titles will be added to the streaming platform, ranging from scripted and unscripted, to live-action and animated and restarted shows and movies. Some of the most anticipated works include “Wandavision,” “Star Wars: Obi-Wan-Kenobi,” “Judopia +,” “Diana” and “Mona”.

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For special films, Disney + will continue its premier access pricing strategy, which was introduced through a live-action remake of “Mulan” and charges subscribers to watch new movies at home amid theatrical releases.

Disney is using this premier access strategy with future releases, such as its animated film “Raya and the Last Dragon”, which debuted in March 2021.

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In addition to its expanding list, The Walt Disney Company is working to expand its subscriber base.

As of December 2, Disney + had 86.8 million subscribers, Hulu 38.8 million subscribers and ESPN + 11.5 million, according to Rebecca Campbell, head of Disney’s international operations and direct consumer division.

When the streaming service was first launched on November 12, 2019, it had about 10 million signatures from consumers in the United States, Canada, Australia, New Zealand and the Netherlands.

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About a year later, Disney + is available in 26 countries, including the UK, Germany, Italy, Spain, France, Ireland, Austria, Switzerland, Norway, Sweden, Denmark, Finland, Iceland, Belgium, Luxembourg, Portugal, Mauritius and India. , Indonesia, Japan, Argentina, Brazil, Mexico, Chile, Colombia and Peru.

Walt Disney is launching its Disney + streaming service in other countries around the world. (AP Photo / Steven Cheney)

The brand plans to launch in other major markets across Europe, the Middle East, Africa and across Asia.

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Just weeks before its investor day, Walt Disney CEO Bob Chapeck spoke with investors on a fourth-quarter earnings call.

“Despite many challenges and difficulties, I am proud that we have been determined to manage our businesses effectively in the most difficult of circumstances,” Sapek said at the time. “We have not been diligent during these difficult times. We have taken many planned steps and smart risks that have sustained our company for long-term growth.”

He added: “Looking at today’s challenges in the past to set the stage for a brighter future, Disney is a direct reflection of our great team.”

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