Does Avatar have a place in Disney’s ambitious future?

Disney has announced a virtual avalanche of updates and news for each of its properties. But one of the company’s biggest owners is no stranger: in all Hallabalu, where Avatar?

No. Avatar The investor call section shows preview images of sequels and a logo or subtitle Avatar 2. No news Avatar Disney Plus shows or any animated spinoffs to help further expand the brand across the Disney empire. There are more than 50 announcements Star Wars, Marvel, and Pixar, the navy is nowhere to be found. Interconnected branding and stories have become Disney’s lifeline, however Avatar Did not participate.

Although not originally owned by Disney, the studio acquired the rights to the James Cameron blockbuster with 20th Century Fox in a 2019 milestone merger. The company has invested significantly Avatar The brand was long overdue to own movies in 2017 with Disney World’s exclusive Pandora area. Original at Disney Plus Avatar This is an important component – and, until it is removed Avengers: Endcom Last year, it was one of the most lucrative films ever made, with 7 2.7 billion at the box office. 20th Century Studios – and, by extension, Disney – have four more Avatar Images in production.

Between 20th Century Fox, Pandora’s Future, and Disney’s own $ 500 million theme park, the blue aliens of James Cameron’s imagination play a major role in the balance sheet, if nothing else. Being quiet in the company is a great investment. Disney’s whole event was to prove to investors (and the world) that the Disney brand is strong. Still, it does not provide any information about the sequels of the second big movie ever made.

Image: 20th century fox

The first two series have been shooting simultaneously for three years, and Avatar 2 – For Disney’s most recent theatrical release calendar – 2022 is even more important in the schedule for December 16th. And James Cameron’s sequel, along with Disney’s other great science fiction rights, is set to replace December each year. Star Wars. But when Disney was ready to announce a title card and its next details Star Wars Movies until 2023 (Grandma Jenkins-Helmet Rogue Force), The studio did not even mention this word “Avatar”During the four-hour plus presentation.

Part of the answer may lie Avatar ‘Depreciation following its record-breaking introduction. For a bigger picture Avatar In 2009, the film made a small impact on the overall cultural landscape in line with its huge box office numbers. Other great pictures like Titanic, Star Wars, And the Avengers movies are part of the modern JeetGest. Even the most ignorant person knows who the Iron Man is, or has an opinion on whether Jack and Rose could fit on that board. Avatar Outside the smallest subset of fans, it no longer occupies a single place in people’s hearts, minds or wallets. It is not clear what it always did.

AvatarCultural significance has faded over the years. Viral videos or posts that try to recall the details of the film are more important than the characters or worlds that the film so meticulously created. And Avatar ‘The focus of the paint-by-numbers story and the story of a white savior is particularly bad when viewed with new eyes that are not blinded by the amazing computer-generated scenes.

This is an open question Avatar The sequel can get a whole bunch of anything close to the original, which had the advantage of riding a double wave of elevated 3D movie tickets and high-speed CGI hype, both of which will not be the benefits of a second movie after a decade.

Photo by James Bareham / The Edge

Still, Avatar A total of 7 2.7 billion in indifference to ownership. With Cameron’s reputation, he will manage Lightning Attack for the third time, but with the biggest price tags for the films, it’s a big gamble. (Disney did not decide whether to greenlight Cameron’s fourth and fifth films when they first acquired the rights.)

Disney’s investor call announcements were a blueprint for the company’s future. That path is firmly built on its strengths: Marvel, Pixar and popular brands Star Wars, Modern animated classic extensions such as Mona And Toy story, And shows the creation of remakes or more of the beloved attributes Mighty ducks Or Percy Jackson and the Olympians.

In other words, Disney’s future is guaranteed to owners and brands that customers want. It’s a calculated, measured approach that separates it from the scattering tactics of hundreds of Netflix’s original shows and movies that grab attention for days or weeks, then forget about.

It’s hard to believe that Disney didn’t think about how to better integrate this Avatar Own fixed owner of brands. But if Avatar Part of Disney’s future is not attracting attention, perhaps because by 2020 (and beyond) the company has recognized that Pandora and the Navy will not be able to measure the world.