The board of directors for British developer Codemasters has reached a purchase agreement with Electronic Arts, which will sell to the mega-publisher for $ 1.2 billion (or less than $ 8 a share) in early 2021.
This deal involves the famous racing-game owners of the Codemasters DRT / DRT Rally, Phase, F1, And Project CARS (It was purchased by Codemasters in 2019) – with the same umbrella as EA Need for speed, Burn, And mobile focus Real Racing. This is not a monopoly of the genre. Thank you so much for consoling features like Microsoft and Microsoft. Forza Motorsport And Sony Gran TourismBut it’s close enough that you’ll see any great genre in gaming. Moreover, the acquisition reflects the ongoing trend for integration among the largest publishers in the sports industry. This is a trend that includes the acquisition of Microsoft Bethesda Softwares (as well as other smaller studios in 2018); Sony acquired Insomniac games last year (possibilities for further acquisitions); And the purchase of epic games Rocket League Developer Cynics, to name a few.
This acquisition will cover the current and future titles of Codemaster EA. The Play subscription may be part of the service and part of Microsoft’s Xbox Game Pass Ultimate with the extension. In addition to its modern racing SIMs, the Codemasters have a traditional list of ZX Spectrum and the days of Commodore 64, with titles such as Micro machines And this Dizzy Stage-adventure series were especially popular in the UK.
EA’s new acquisition deal violates a similar deal reached with fellow mega-publisher Tag Doo last month, valued at less than $ 1 billion. If you want to raise the bid again, Take Two has a specific time window before the scheduled Q1 2021 purchase date.
“The combination of Codemasters and Electronic Arts will help promote and deliver market-leading creative and exciting racing games and content to multiple platforms around the world and to more players,” the companies said in a joint statement.
“Electronic Arts and Codemasters have a shared ambition to lead the video game racing division,” added Codemasters President Heckard Florin. “The Codemasters Board firmly believes that the company benefits from EA’s knowledge, resources and comprehensive globalization — both overall and especially in the betting industry. Start and serve the best games. “