Subject to one high media exposure for its close link with El Chapo, Emma Coronel Aispuro seize the moment to win contracts with private companies and make a place for yourself on social media like “influence”.
the woman of the “Chapo” -who is serving a sentence in life imprisonment a United States– had already become a celebrity before the sentence handed down against the most famous drug lord of Mexico, When he closed a contract to participate in a reality show.
Coronel’s new stage ended with the agreements he signed with different companies to present himself as the official image of beauty brands. In a short time he significantly increased the number of his followers on Instagram, to around 400 thousand.
Between the United States and Mexico
The former “Queen of Coffee and Guava” was born in Santa Clara, California 31 years ago. He lives in the United States – where several of his relatives are imprisoned for drug trafficking and other crimes – although he often visits his relatives based in Mexico.

Emma Colonel Aispuro attended hearings held in a court in New York (USA), which sentenced her husband, the narco chief “El Chapo” Guzmán, to life imprisonment. Photo: Getty Images
“A loving husband and father,” “El Chapo” had been praised by his third wife, during the lawsuit that in July 2019 took him to the ADX Florence maximum security prison in the state of Colorado. Guzmán was convicted of ten counts of drug trafficking in a New York court.
The popularity gained recently by Emma Coronel could drive her to embody new projects on digital platforms or launch new products with her name, such as books and makeup items.
first steps
Emma Coronel began to become known at the age of 17, when she began winning beauty pageants in the state of Sinaloa, an area of Mexico considered the “Golden Drug Triangle” by federal authorities. When turning 18 years, the young person married with “The Chapo” Guzmán, with that had its twin daughters Emali Guadalupe i Maria Joaquina.
On social media, while hinting at part of his ostentatious daily life, Colonel Aispuro takes the opportunity to promote brands of Sinaloa products, such as fast food services, artisanal jewelry, ice cream and cosmetics.

Emma Colonel Aispuro was 18 years old when she married the head of drug trafficking in Sinaloa (Mexico), Joaquín “El Chapo” Guzmán.

On social media, Emma Coronel Aispuro usually promotes product brands in Sinaloa, Mexico. Photo: Instagram