The Associated PressDecember 17, 2020 10:19:48 AM IST
Facebook is once again pushing Apple’s new privacy rules for its mobile devices, this time saying in full-page newspaper ads that the social media giant is defending small businesses. In published ads The New York Times, The Wall Street Journal and other national newspapers on Wednesday, Facebook said Apple’s new rules “limit the ability of companies to run personalized ads and reach their customers effectively.” “While limiting how personalized ads can be used affects larger companies like us, these changes will be devastating for small businesses, which will add to the many challenges they face now,” he said. announcement.
Apple set aside Facebook attacks, saying this doesn’t stop people from being tracked if they so wish. The main change is that people will have to grant their permission before Facebook and other apps can monitor their online activities.
Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook
“We believe this is a simple matter of defending our users,” Apple said. “Users should know when their data is being collected and shared among other apps and websites, and they should have the option to allow it or not.”
The announcements come after Apple said earlier this week that it would begin explaining what types of personal information is collected by digital services displayed in its iPhone app stores and other products made by the trending company. .
Apple also plans to impose a new mandate that will require all iPhone apps to obtain permission before tracking a person’s activities on the device. This monitoring is currently done automatically with many applications and would force people to go to the time and issues to block tracking in the settings of each application. Apple says it will remove apps from its stores if they try to bypass the new anti-tracing rule when it becomes effective next year.
In many cases, the data collected by apps is used to sell ads targeted to a particular person’s interest and location, especially if their services are offered for free.
Apple announced that the changes would come six months ago as part of an effort to help its customers better understand how apps control their habits, tastes and whereabouts. At the time, Facebook complained that the changes would impair the ability of companies to customize ads.