Fitbit launches new $ 150 fashion-focused fitness tracker

Fitbit, one of Apple’s competitors in the laptop space, today announced the launch of the Fitbit Luxe, its latest fitness and wellness bracelet.

Priced at $ 150, the Fitbit Luxe features a small color screen the size of the Fitbit band, which includes colors that include white, black, and pink, with the watch body available in gold, black, and silver.

The Fitbit Luxe is Fitbit’s thinnest touchscreen tracker to date and Fitbit expects it to be more comfortable for people while they sleep.

Like other Fitbit devices, it provides activity tracking and tracking of steps taken, distance traveled, and calories burned, as well as receiving call notifications and text messages.

There are sleep tracking features, and when connected to a phone’s GPS, it can measure pace and distance in real time for running and jogging. It is water resistant, so it can be taken to the pool or ocean and lasts five days without having to be charged.

How The Verge points out, the Luxe has a more fashionable orientation than previous Fitbit devices, which is a tactic that Apple tested with the initial launch of the Apple Watch before changing its advertising for a more focused approach to health and fitness. “Gym and wellness are all the rage,” says Fitbit’s Luxe marketing material.

Fitbit has put at your disposal a range of accessories for Luxury, including various options of link and mesh bracelets, along with double wrap and woven bands.

The $ 150 price tag includes six months of Fitbit Premium service, which typically costs $ 9.99 a month. Fitbit Premium includes advanced tracking statistics, sleep tools, training options and mindfulness sessions with Deepak Chopra.

The Fitbit Luxe can be booked in advance starting today and Fitbit says it will go on sale in late May.