I’m writing to let you know today that Fitbit is now an official part of Google. It’s an incredibly exciting time for us as a company and for our community of Fitbit users around the world.
When Eric and I founded Fitbit 13 years ago, we did so with a simple but bold idea: to make all the men in the world healthier. Since sending the original Fitbit tracker in 2009 to having sold more than 120 million devices in more than 100 countries, this mission has never wavered. Instead, millions of you joined this mission and turned Fitbit into a life-transforming movement. In some cases, we learned from our users that we even helped save lives. Together, we have made 275 trillion measurements and recorded more than 15 billion hours of sleep.
This is just the beginning, because being part of the Google family means we can do even more to inspire and motivate you on your journey to better health. We can innovate faster, offer more options and make even better products to support your health and wellness needs. For ourselves, we exceeded the limits of what was possible from wrist, pioneer step, heart rate, sleep, and stress monitoring. With access to Google’s incredible global resources, knowledge, and platform, the possibilities are truly limitless.
I have no doubt that this acquisition will create so many opportunities. But I also want you to know that many of the things you know and love about Fitbit will remain the same. We will remain committed to doing the right thing, putting your health and well-being at the center of everything we do, and offering a one-size-fits-all approach with options that work on both Android and iOS.
The trust of our users will continue to be paramount and we will maintain strong protection for the privacy and security of your data, giving you control over your data and maintaining transparency about what we collect and why. Google will continue to protect the privacy of Fitbit users and has made a number of binding commitments to global regulators, confirming that the health and well-being data of Fitbit users will not be used for Google ads and that this data will be kept separate. of other Google advertising data. . Google also stated that it will continue to allow Fitbit users to choose to connect to third-party services. This means you will still be able to connect your favorite health and wellness apps to your Fitbit account. These and other Google commitments reinforce why Google is an ideal partner for Fitbit, which will continue to put our users first and help our mission make everyone healthier.
Thank you for letting us be a part of your lives and your journey to health.
Yours faithfully,
James Park
CEO, president and co-founder