Ford has seen GM’s electric car game and would like to offer a raise

Illustration of the article titled Ford has seen GMG Giant Electric Car Gamble and would like to offer a raise

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GM has said so will spend $ 27 billion over the next five years in developing electric self-driving cars, which sure sounded great until today, when Ford said it would invest $ 29 billion. That’s $ 2 billion more! Ford also had its first full-year loss in addition A decade.

The $ 29 billion will be invested in autonomous and electric vehicle development by 2025, Ford said, though Ford and GM figures are not much more than marketing at the moment.

What will matter, instead, are the actual products. Tesla currently sells four all-electric cars that many people really like; Ford currently sells an all-electric car it seems like people don’t hate it; and GM currently sells an electric car in the US which is the definition of “meh”, which you can currently get a good deal.

In 2025, I’m not sure how this graph could be read, although I think it’s safe to assume that GM and Ford will each do it. have more than one EV for then.

From Automotive news:

Chief Financial Officer John Lawler said a “majority” of the $ 22 billion spent on electrified vehicles will go to battery-powered electric models, though he declined to say how many Ford plans to add to its range. He also declined to match GM’s stated ambition to become fully electric by 2035, noting that Ford focused on introducing upcoming models like the F-150 EV and E-Transit.

Lawler said the $ 7 billion commitment for autonomous vehicles would include spending on Argo AI owned by Ford, as well as the planned launch for 2022 of autonomous commercial services.

Ford attributed its loss for the year – $ 1.3 billion – to various one-off charges, including $ 2.5 billion to leave Brazil and more than $ 600 million due to Takata’s record of airbags. Sor he would expect Ford to go black again next year, billions and billions spent on electric vehicles or not. What happens after that is an assumption of either.

In any case, I am legitimately excited about the Ford E-Transit, maybe a little too excited, given its potential to replace last-mile delivery trucks in a world so dependent on home delivery. And I’m curious at least F-150-EV, though for other reasons I don’t think it’s successful, as truck owners are a stubborn and loyal species..

Everyone seems to like the Mach-E, which is a good start for Ford, but that really won’t be as significant until the Blue Oval gets through the core of its lineup: Explorers and leaks and edges. And hybrids, for the purposes of this conversation, don’t count. This is because what caught GM’s ad’s attention was not the price but the aspiration to go 100% electric by 2035. This thing General Motors has been doing for over a century: building internal combustion engine cars and selling them, now plans to stop doing so completely. It was as if Budweiser had announced that he was switching from beer to cannabis.

Ford’s ambitions are currently a little less than that, but whenever they ever say something similar, you’ll know they’re really serious.

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