Genius Media Group, which announced a lawsuit related to the search giant’s ad-sharing practices, joins the national stack of entities suing Google for antitrust.
In the presentation, Genius Media Group, owner of the Genius and RapGenius lyrics and annotation sites, alleges that Google has been able to achieve a almost monopoly with his display advertising advertising for “Erigint a toll bridge between publishers and advertisers and collection an illegally high price for the passage ”.
“Specifically, the Google ad server, the software or code used by publishers to make critical decisions about advertising content, imposes anti-competitive rules and conduct that artificially distort the channels through which publishers sell their inventory. · Ad placement.
Filed as a class action lawsuit, the case is likely to attract other companies that are concerned about how the ad server is running, bad news for Google, as this list is quite long. Companies with specialized search results, including Amazon, Tripadvisor, and Yelp, have long argued that Google’s algorithm is designed to prioritize their own products in search, meaning that competitors you have to accept less traffic or shell out big money to stay competitive with Google to search results.
This is just the latest of Google’s antitrust issues. Before Wednesday, a coalition of states led by Texas Attorney General Ken Paxton, announced an antitrust lawsuit targeting Google’s conduct in the advertising technology market, alleging that the company “repeatedly” abused its monopoly power to control the price of online ads and “participate in market collusions” to prepare auctions. ”This case is different from a separate antitrust suit filed against Google in October by the Justice Department and 11 Republican state attorneys general, in which Google is charged exclusive contracting with Android smartphone makers for devices to do just that come pre-loaded with Google as your default browser search engine.
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And supposedly the party is just beginning: as recently reported, a second coalition of states led by Democratic Colorado Attorney General Phil Weiser appears to be preparing an antitrust lawsuit against Google that will claim the company changed the its search infrastructure at a disadvantage of certain rivals that offer specialized search results. Seconds Politician, this complaint could be published as soon as Thursday.