One of the two General Motors Super Bowl announcements this year will feature the Cadillac Lyriq. In this screenshot of the Cadillac ad, the Lyriq appears in the fictional neighborhood of the 90’s “Edward Scissorhands” movie.
GM
DETROIT – General Motors will air two announcements during this year’s Super Bowl announcing its all-electric vehicles, the company confirmed Wednesday to CNBC.
One of the 60-second announcements will feature the company’s new focus on electric vehicles, GM’s first corporate spot in more than a decade, while the other will feature the luxury Cadillac car brand and its near Lyriq crossover EV
GM will launch the new advertising campaign recently redesign its corporate logo to better represent its pivot to electric vehicles, including 30 new models worldwide with a $ 27 billion investment in electric and autonomous vehicles by 2025. The redesigned logo accompanies a new “everyone in” slogan .
“General Motors creates a movement by making electric vehicles fun, desirable and accessible for people from all walks of life,” said Deborah Wahl, GM’s chief marketing officer. “We are excited to demonstrate the tremendous energy and enthusiasm behind our commitment to EV vehicles by competing in this year’s Super Bowl with both GM and Cadillac.”
A GM spokesman declined to discuss further details of the announcements, which are likely to be released ahead of their national broadcasts during next Sunday’s Super Bowl LV between the Tampa Bay Buccaneers and the Kansas City Chiefs.
Melissa Grady, Cadillac’s director of marketing, said separately that the brand’s Super Bowl announcement “will surprise and delight the public by transporting an iconic piece of pop culture history into the future.” He said it will feature the company’s Lyriq system and Super Cruise hands-free assistance system. It will be Cadillac’s first commercial during the Super Bowl since 2012.
This will be GM’s second consecutive year of advertising during the Super Bowl. A year ago, the company previewed its all-electric GMC Hummer EV capture. The 30-second ad featured NBA star LeBron James and sparked the new vehicle, which is expected to go on sale this fall.