Will Ferrell in “No Way, Norway.”
Source: General Motors
Boy, did that increase quickly.
A Super Bowl advertising campaign with “Anchorman” actor Will Ferrell has given light to Norway as the world’s envy for the adoption of electric vehicles. A first teaser game published by General Motors Co. caught the attention of Prime Minister Erna Solberg, and now the country’s climate minister is leaning in to do some singing.
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“Norway is not the best in the world. But in electric vehicles, we are actually the best, “Sveinung Rotevatn, who has been in the paper for just over a year, told Bloomberg News.” There is no one who is close to selling as many as We”.
Norway became the first in the world to see electric cars catch up most annual vehicle sales last year, with consumers purchasing battery-powered Audi e-tron SUVs, Tesla Model 3 sedans and Nissan Leaf hatchbacks. December was a record month for the electric vehicle market share of 67%. The country wants all cars sold there to have zero emissions by 2025.
GM’s the first videos starred Ferrell hating the Nordic nation for no apparent reason. In one, he makes a joke call to order 5 million anchovy pizzas for the whole country. Solberg he tweeted his thanks a day later, although he asked the actor to send pizzas with pineapple and told him to make 5.4 million.
The reason for Ferrell’s hostility was fully revealed 90-second spot posted Wednesday. The actor launches an attack in Norway selling far more electric vehicles per capita than the US and tells two other comedians, Kenan Thompson and Awkwafina, to jump a Hummer and meet him on the other side of the Atlantic. They end up in Sweden and Finland by mistake.
A 60-second version will air during the first quarter of Sunday’s Super Bowl as GM’s latest bid to publicize its EV efforts. The Detroit-based automaker has budgeted $ 27 billion in electric and autonomous vehicles with batteries and last month changed its corporate logo for the first time in almost six decades to better highlight its focus on electrification. LeBron James and the Electric Hummer starred in the company’s Super Bowl announcement last year.
Rotevatn, a fan of Ferrell and the roles he has played over the years, including Ron Burgundy, pulled off the launch of GM’s ads. Media, politicians and delegations from other countries have been interested in how Norway has convinced buyers of cars to switch to electric. He believes that EVs should have a competitive advantage in the form of favorable tax treatment.
“When we, a rather rocky, quite cold and quite dispersed country, manage to succeed with the electric vehicle policy, it’s obvious that it provides substantial ammunition to those in other countries who ask their authorities: Why can’t we do this? ? ”Said Rotevatn.
While there is political debate in Norway about how long the benefits of electric cars should last, there is consensus on at least one issue.
“Like the prime minister,” Rotevatn said, “I prefer the pineapple.”