Hailey Bieber is all white in Beyonce’s ‘Icy Park’ collection while modeling another set on Instagram
Starring in the promotional campaign for Beyonce’s third collaboration at Ivy Park with Adidas
And on Monday, Hailey Bieber posted another stunning image from the collection called “Icy Park” on her Instagram.
In the new image, Justin Bieber’s wife is sitting against a blue sky backdrop with her legs stretched out on the floor of a mirror.
New collection: Hailey Bieber shared a promotional image on Instagram Monday showing how she modeled an all-white ensemble from Beyonce’s third collaboration at Ivy Park with Adidas
Hailey was wearing a white jacket with white skinny pants and white sneakers.
He wore a white knitted hat over his blond hair and looked at the camera with his head tilted to one side.
On Friday she had shared several photos of the campaign and expressed her gratitude to Beyonce for choosing her to model the collection.
Ahhh. So grateful and happy to be a part of this campaign! published. “New @weareivypark @adidas Thanks to the queen for having me @beyonce.”
Ready for the snow: the new collection of the superstar singer and the athletic brand has been christened “Icy Park”, as it includes pieces for the slopes including footwear and clothing
High profile work: On Friday, Hailey had shared several photos from the campaign and thanked Beyonce for choosing her to model the collection
Wow factor: Justin Bieber’s wife dared to expose herself while raising a storm
The 39-year-old superstar singer and athletic brand have used their third collaboration to design pieces for the tracks including footwear, clothing and accessories.
According to Adidas, the collection was created with the goal of showing “creativity, individuality and imagination” in those who wear the pieces.
The all-inclusive Adidas x Ivy Park line was first launched in January 2020.
Beyonce recently explained how she used fashion as an “escape” during the blockade.
“The new Ivy Park collection … consciously uses bright, bold colors to remind us of the smile,” she shared.
“I used a lot of neon yellow and coral mixed with baby blue and earth tones that looked soothing,” he explained. “They brought me joy and made me smile in the midst of a difficult time for all of us.”
Her ideas: Beyonce, who also models part of her collection for the promotional campaign, said the process has helped keep her happy during the pressures of the COVID-19 blockade.