Hailey Bieber’s YouTube channel is a scattered but clever way out of Justin’s shadow

Hailey Rhode Bieber would like to introduce herself formally … with a YouTube channel. Earlier this month, the 24-year-old unveiled her new project with an Instagram ad, explaining that she had been playing with the idea for a while, especially since it appeared on her YouTube documentary married Justin Bieber. Seasons.

The model explained that she was excited for people to get to know her personality and connect more with her fans. But for someone who has been in the public eye for years, he has a massive following on social media and Vogue i That covers, it is strange that he does not yet have a stamp distinct from his identity. In contrast, most of the perceptions that people have of Hailey do not come from her, but from those around her.

For starters, Hailey is best known in the context of being Bieber’s wife. (Her fans spent a field day when they discovered that Hailey was herself a Belieber as a tween, with tweets worth taking out about the singer and an awkward introduction in 2009.) She constantly confronts the ex-girlfriend of Bieber, Selena Gomez, with the actress makes fun of Hailey about Bieber’s old relationship. Beyond her husband, her father is actor Stephen Baldwin, her uncle Alec Baldwin. In addition, he has a lot of famous friends, such as Kendall and Kylie Jenner, sisters Hadid, Jaden Smith and Justine Skye to name a few.

A summary of Hailey arose from a brief anecdote in GQ profile of Bieber, her then boyfriend. Journalist Caity Weaver and Bieber head to their Beverly Hills hotel suite when Bieber asks his bodyguard if Hailey was still there. He previously explained that he doesn’t like texting and that he hadn’t checked his phone during the conversation.

Hailey was in her room even though she didn’t know when she would show up and, according to Weaver, she was just sitting there waiting, doing nothing. “No television, no book, no phone, no computer, no music, no oil paintings, nothing,” Weaver writes. “She’s beautiful and polite and she’s 19 and she asks me,‘ What’s going on? “

This blank person is exactly what Hailey wants to eradicate and is making every stop to take control of her image. To achieve this, Hailey hired OBB Media to produce the videos. The producer has previously worked on Demi Lovato’s new YouTube documentary, Netflix feature films, as well as several Bieber music videos.

The result is top notch with bright lighting, expertly edited videos and at least two cameras to capture multiple angles. Hailey also calls on her best friend, Kendall Jenner, to help attract fans, as well as hairdresser Jen Atkin and stylist Maeve Reilly.

It is by no means a single project. In fact, it’s a bit of a lot of issues, as Hailey sees what’s left. In her introductory video, Hailey explains that she will have travel vlogs, skin care routines, makeup and hair tutorials, and play with friends.

“I’m going to have really amazing guests, fun people who are a part of my life,” he says. “We will be denying some very interesting and strange rumors that I have heard about myself. We will also have some conversations about some things that I am very passionate about and that are very important to me, such as politics, mental health, faith. “

This blank person is exactly what Hailey wants to eradicate and is making every stop to take control of her image.

Hailey is presenting her “flagship show” Who is in my bathroom, where he invites friends to sit by his shower for “wild conversations,” to help turn his channel into a hit. First up was Kendall Jenner. The women cook a box of Annie’s Mac and Cheese on a hot plate in the middle of their bathroom. Although Hailey jokingly clarifies that they are not sponsored by the brand, a few minutes later Kendall pops three bottles of his new tequila 818 to shoot at them as they perform “I’ve Never Had”

The 12-minute video in which women laugh at internal jokes, remember drunk nights and Kendall wonders if putting butter in boiling water comes off less as a professional production program and reminds high school students more that they host a fictional iMovie talk show on their parents ’MacBook. Still, more than 8.5 million people watched them let go, talked about going through a couple’s phone, and laughed about saving up for marriage, Hailey’s most-watched video.

Redeem yourself with your skin care video. Hailey wakes up at 6:45 a.m. with a coffee in hand to walk fans through the morning routine, applying facial and eye masks, cleanser, oil, moisturizer, and sunscreen to her face.

“Sometimes I think people are a little hesitant to put on the mask, because they worry that maybe their significant other partner will come and say,‘ What are you doing in the face, you look crazy? “She says, but quickly adds that Bieber likes to make masks with her.

Hailey has flawless skin and definitely knows what she’s talking about, but it’s still a somewhat missed opportunity. It is likely that many of his fans will not be able to afford the products he uses daily worth $ 1,000, and Hailey offers no cheaper alternatives or scams.

Her most recent video is with her stylist Maeve Reilly. Women invent a random game by creating a dress exclusively from tin foil. Whoever has the worst design should post a photo of themselves on their Instagram page on Instagram with the caption “the future of fashion,” leaving the post for a full minute.

It’s silly and a little youthful, but Hailey is still experimenting with hoping to carve out a space for herself apart from Bieber and his famous friends. You may find her passage in later videos where she will interview a psychiatrist / mental health expert, as she has been open to dealing with anxiety and insomnia. Or maybe your personality will shine as you share more visions of your life. Either way, it should be celebrated when a young woman makes a safe and determined decision to control her story.

“I’m excited for people to get to know Hailey by Hailey,” she says in her introductory video. “I hope that’s what you get from these videos.”

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