The basic and paid advertising campaign aims to attract residents who may be hesitant to receive the COVID-19 vaccine.
According to the Hidalgo office, the campaign is titled “Stay smart, do your part” and showcase the safety and effectiveness of vaccines.
RELATED: New figures show low-vaccinated black Hispanic communities
Vaccine data recently released in Harris County show that Hispanic and black communities are poorly vaccinated.
Available data show that 48.3% of vaccinated residents in Houston and Harris County are white, 13.4% are Asian, 12.45 are black, 11.3% are Hispanic or Latino, and 14% appear as “others,” according to city data. By comparing these percentages with the population of each race across the county, more white and Asian residents are vaccinated compared to Hispanic and black residents.
The Houston City Health Department says Hispanics have accounted for 55% of deaths from COVID-19, compared to 21% of blacks and 18% of whites and 5.5% of Asians.
Across the country, CDC data show that, compared to whites, Hispanics are 1.7 times more likely to suffer from COVID-19, four times more likely to end up in hospital, and nearly three times more likely to suffer. to die.
A University of Houston study found that one-third of Texans are likely to reject a COVID-19 vaccine and that reluctance is especially true among color communities.
The study is presented as data from the CDC recently revealed that of those vaccinated in the first month, only 11% were Hispanic, five percent were black and six percent were Asian.
SEE ALSO: How access combined with distrust affects Hispanic communities receiving the COVID-19 vaccine
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