A modest dining room in Tegucigalpa has emerged financially after a creative name that attracts all diners in the area.
Honduran Maria Cantarero, a single mother with three children, has begun to recover financially in times of crisis due to the covid-19 pandemic, thanks in part to the idea of her friend Pablo Espinal that in the modest dining room she has open put to him by name “Hártese like dog”.
In Honduras, to say that someone is “a dog (dog) to stuff”, because at most, it can have an affective connotation between friends and family, but the phrase can also be pejorative, which has not happened with Maria’s dining room .
It turns out that Maria, after she went wrong in her marriage, which she reached the age of 20, began to look for ways to earn a living and support her three children in informal economy jobs, in which was not successful, according to his story on Channel 3, Honduran television in Tegucigalpa.
Things were going badly for Maria, in the municipality of Tocoa, Colón department, in the Honduran Caribbean, due to the same economic crisis that her country is experiencing, which was exacerbated since March 2020 by the covid-19 pandemic and two tropical storms, in November.
The quirky name of the business has managed to attract more customers. Photography / Image of an illustrative and non-commercial nature /
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The last thing Maria decided to do was set up a modest informal dining room in a corner of Tocoa, fully ventilated, for which Pau told her that if she wanted to have many customers, she should name him “Hártese como gos”.
A large sign, along the small dining room, with the image at one end of a man dressed elegantly tasting a “baleada” (Honduran saucers) and a plate with two “baleadas” at the other, has been enough for Maria’s business to start filling her with “dogs” during the day and night.
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Pau said that he came up with the name, because it is a popular phrase among Hondurans, and that the best thing is that he was attracted to diners by Maria, who doubted his friend’s idea, because for her it would be like ” telling dogs to their customers “.
He added that his idea is “part of advertising” and that what people may or may not think in a pejorative sense should not worry Maria.
The Honduran entrepreneur started helping her children to walk to the dining room, but things have also gone well, which according to Maria’s story, she already has a friendly employee, with whom she is in charge of cooking and other tasks that the business demands. , in which there is a fee for no more than eight “dog” customers.
Many of the customers, due to the covid-19 pandemic, buy takeaway food.
Other attractions of Maria’s dining room are the large portions of her dishes, so that the good-toothed “dogs” eat up to “hartase”; and the cost, which is quite low.
Diners have begun to frequent Maria’s dining room more and more. Photography / Image of an illustrative and non-commercial nature /
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The dining room offers its customers dishes for breakfast, lunch or dinner based on beans, eggs, avocado, cheese, butter, rice, fried ripe bananas, cooked green bananas and spaghetti, among other foods, for the diner to decide what to order. from the impromptu menu.
Maria has indicated that if any government authority could help her, she would appreciate the facility for a house, as for not having it, she is living in that of a friend of the Honduran Mosquitia, who has provided her with shelter.
Thanks to his friend Pau, the “Hártese com gos” dining room, which opened about two months ago, is also spreading massively on social media, with messages from Tocoa residents inviting Hondurans to visit Tocoa, for tourism, and take the opportunity to “snuggle up like dogs.”