The House, A leading Latin American startup in real estate technology, announced the closure of a round investment series B for $ 35 million, Led by the firm Greenspring Associates and with the participation of Hometeam Ventures, a fund specializing in investments in high-impact real estate innovation; they participated as well Kaszek Ventures, Acrew Capital, NFX, IMO Ventures and angel investors, such as Spencer Rascoff, founder of Zillow. The funds will be used to strengthen its technology and product platform, as well as extend its operation to other cities in Mexico.
The House speeds up transactions Traditional real estate through its own technology that offers recommendations based on data analysis, provides free advice and support to users in the home buying process, while allowing developers and real estate agencies to place their inventory more quickly. It also reduces the sales process of 12 months to 6 weeks on average, And at present they sell properties for more than $ 500 million annually.
Founded by Mexican Rodrigo Sánchez-Rius and the Colombians Santiago García, Jerónimo and Tomás Uribe. Haus closed a Series A round for $ 10 million in the first half of 2020. This Series B preventive it is a result of the interest among investors in the rapid growth and positive results it achieved in Mexico City, Medellín and Bogotá. At the CDMX, the proptech six times its market share i quadruple the number of homes sold through its online platform, with an annual transaction volume exceeding $ 2.8 billion pesos.
Santiago García, founding partner of the Haus. Photo. Courtesy La Haus.
“The expected change in 10 years for technology adoption happened in a few months, we experienced one irreversible acceleration with an unprecedented willingness of buyers and sellers to use digital tools. The new reality also changed the paradigm about what our house means and the time we spend in them, added to a global trend of historical lows in interest rates. We are in a great moment to acquire housing “he comments Rodrigo Sánchez-Rius, President of The House.
Rodrigo Sánchez-Rius, President of the Haus. Photo. Courtesy La Haus.
“With the technological vision and a 100% digital process that we have developed in the last three years, we will capitalize on these opportunities to be the dominant player in the proptech industry in Latin America and meet our goal of transforming the most valuable sector. of the world, but of the least innovative: real estate facilitating and increasing access to the greatest engine of wealth creation that exists, own housing, and thereby contribute to a stronger middle class in the region, ”he adds.
Over the last year the La Haus team has been strengthened with experienced talent to scale companies: as a new Chief Product Officer was integrated Thomas Floracks, recognized as one of the key figures in product and UX in the technological ecosystem of the region. During the same period, the company developed and launched the first platform for marketing new developments, An option for 100% digital purchase of pre-sale apartments; i promoted the virtual fair “ExpoTuDepa”.
“We see an incredible opportunity in proptech companies that are growing in Latin America, a region with more than 600 million people, and with relatively low but ever-increasing housing ownership rates,” said Seyonne Kang, partner at Greenspring Associates . “They face little competition from traditional companies and cater to a huge, growing population that is recently beginning to adopt online transactions. Haus stands out as a leader in this space for its vision and track record, having scaled its young company in two countries. We are excited about the company’s prospects and look forward to being a part of its continued success. “