How our buying habits changed the sight of binges in a close: increased chess sales thanks to The Queen’s Gambit and berets as Emily was seen in Paris … but the suitcases are out
- John Lewis’ “new baby” searches are almost four times a year ago
- This year there has also been a 45% increase in sales of huge flat screen TVs
- The “Netflix effect” is said to have inspired an increase in sales of items such as chess games
Lockdown has seen us take home entertainment to new levels, not just watching TV and streaming services.
Because, if our shopping habits are anything to go by, there is a baby boom on the way.
The searches for “new baby” on John Lewis ’website are almost double what they were a year ago.
There has also been a 45% increase in sales of huge flat screen TVs for those who have been looking for entertainment in the living room and not in the bedroom.
Lockdown has seen us take home entertainment to new levels, not just watching TV and streaming services
There has been a 45% increase in sales of huge flat screen TVs for those who have been looking for entertainment in the living room and not in the bedroom.
The “Netflix” effect is said to have inspired an increase in sales of items such as chess sets, thanks to The Queen’s Gambit and berets, as can be seen in Emily In Paris.
However, the 65% increase in beret sales may also be due to attempts to cover closed hair.
The shift to work from home has led to a massive increase in demand for casual wear (with more than ten times sales) and espresso machines, but the need for alarm clocks and high heels has decreased.
The “Netflix” effect is said to have inspired an increase in sales of items such as chess games, thanks to The Queen’s Gambit (pictured) and berets, as can be seen in Emily In Paris
Gym restrictions have seen an increase in fitness equipment sales, but the impossibility of vacationing for many of us has led to a drop in luggage demand.
Working from home has also allowed people to make some stealthy purchases online during shifts, as online orders account for nearly 70% of John Lewis ’sales.
Her annual report, How We Shop, Live and Look, says, “Next year we see signs of a baby boom. And we have freed ourselves from the tyranny of the waist, we have made ourselves comfortable by keeping it informal. “
Simon Coble, John Lewis’ commercial director, said: “The world is a very different place from January.
‘This year we have stayed at home, they are hiding from us, we are dressing up and we have created our homes. There are many lessons we have learned, from embracing the time spent with loved ones to enjoying the simplest things in life that we will have left ”.