Millennials love to enjoy experiences. They are often more willing to spend their earned dollars on making souvenirs than on buying tangible things.
New Year’s Eve is no exception. According to a recent survey by Eventbrite ticketing site, to spend a fun night celebrating the beginning of 2021, millennials (defined here between the ages of 23 and 38) are willing to spend an average of $ 228.10. The survey was conducted online from December 5-9, 2020, with 2,086 U.S. adults 18 years of age or older.
While millennials are known to spend less than previous generations, the amount they are willing to spend on New Year’s Eve outings is about $ 42 more than the average amount Americans generally say are willing to spend, $ 185.60.
The study found that the Millennials ’desire for splendor may have to do with the tendency to feel the tension of 2020 for people.
Nearly 70% of millennials reported that 2020 was more stressful than years before. But when you look at Americans as a whole, only 57% say this past year was more stressful than most.
According to a 2020 study by the American Psychological Association, the sources of anxiety probably include health care, the political climate, and mass traits, which Americans reported as some of the most common causes of stress. .
Source: Eventbrite
It’s not just millennials who value making this year’s holiday more special. In addition to being willing to spend hundreds on one night, 51% of Americans surveyed said it would be nice to travel to a different city to celebrate and 45% of participants are open to spending more than he would normally do in “a memorable one.” New Year’s Eve.
This could be because they feel positive about what 2021 will bring. According to the Eventbrite survey, 73% of Americans feel “more optimistic” for 2021 than for 2020.
Millennials, in particular, agree. An overwhelming 80% say the same about their hopeful views for 2021.
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