The meme Elf on the Shelf has caught the 2020 holiday storm with celebrities rhyming their names and posting puns in new inventive ways to challenge memes.
Comedian Amy Schumer created one of the most viral posts with Heidi Klum, Orlando Bloom, Rumer Willis and herself. He published the epic, “Klum on Bloom on Ruum on Schum on Zoom.”
The Elf on the Shelf tradition began in 2005 when Carol Aebersold and her daughter Chanda Bell self-published the book “The Elf on the Shelf: A Christmas Tradition” along with a special box with a small Elf Scout inside. In an interview with “The News with Shepard Smith,” Bell said the tradition is like a “simple hide-and-seek game.”
“The elf will watch us during the day, show up at Santa’s at night, and in the morning, before the kids wake up, the elf will fly back from the North Pole and land in a different place in the house.” said Bell. “They move around the house, they relate to families, I hope they bring a lot of joy and a lot of fun.”
Bell clarified some misconceptions about the popular Elf Scout, the first is that elves are not naughty. Second, Scout elves cannot talk to humans. In fact, they only speak at the North Pole. Third, Bell said families do not buy Scout Elves, but adopt them. More than 14.5 million Scout elves have been adopted worldwide since 2005. Finally, Scout elves are magical beings from the North Pole, like Santa Claus, so they have no human disease and no need to put -c quarantined during the coronavirus pandemic.
“Actually, elves only have one weakness, and it’s that they can’t be touched by humans, it’s like kryptonite,” Bell said. “They will lose their Christmans magic. It’s very bad for them.”
Bell is co-director of the Lumistella Company with her sister, Christa Pitts. His company owns the “Elf on the Shelf” brand and continues to expand. Recently, Netflix acquired the AV rights from The Lumistella Company to develop original stories of the company’s entire portfolio. His company also formed new partnerships with brands such as Honey Baked Ham, Hoover Vacuum, Kellogg’s and Allstate. Bell said he hopes his story can inspire others to turn their ideas into reality.
“I tell people you have to make that leap of faith, it’s one step ahead of the other and it’s hard, owning your own business, running your own business, self-publishing, these things require a lot of dedication, and a lot of patience, a lot of faith, and a lot of risk, but in the end, working is very worthwhile and worthwhile, ”Bell said.