IMPI renews for 10 years the brand “El Chapo” to daughter of the former leader of the Sinaloa Cartel

the Mexican Institute of Industrial Property (SERVANT) Renewed trademark rights for another 10 years “El Chapo”, to Alexandrina Gisselle Guzmán Salazar, daughter of Joaquín “El Chapo” Guzmán, ex-leader of the Sinaloa Cartel to market leather products, toys, but also in Christmas ornaments.

In files 1121747, 1219281 and 1205098 he owns copies THE UNIVERSAL, It is detailed that on August 18, 2020, the body responsible for the delivery of trademarks in Mexico received a request for renewal of the trademark of the alias of Guzmán Loera, to be used in leather products , animal skins, suitcases, umbrellas, parasols, walking sticks, among others.

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Also for use in games and toys, gymnastic and sports items, as well as Christmas tree ornaments, advertising and office work.

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Photo: Archive

Four months later, on December 14, the Institute responded and notified Guzmán Salazar the renewal of the brand, so that it will be until 2030 that he has the rights over them and can market it to his company called Don Archi Joint Stock Company of Variable Capital, founded on December 20, 2018, by deed 13424 before the notary public number 46 of Guadalajara.

“Don Archi Joint-stock company of Variable Capital” was named thus in honor to the second name of the hood, since its complete name is Joaquin Archivaldo Guzmán Loera.

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