Intel continues its advertising campaign against Apple, sharing today a tweet highlighting the lack of ports on the Mac M1. In a photo, actor Justin Long is sitting on a couch with a Windows PC and holding a handful of Apple dongles.
Apple Macs have long been mocked for their lack of ports and the need to use dongles for various accessories and displays. Since 2016, Macs only include USB-C ports, and Apple has removed HDMI ports, USB-A ports, and SD card readers from its range of laptops. However, it is expected to change in 2021, with rumors suggesting that Apple will introduce new MacBook Pro models that will again include an SD card reader and an HDMI port.
Apple analyst Ming-Chi Kuo, who shared Apple’s future port plans in January, said that in the future “most users may not need to buy additional dongles.”
The announcement follows several anti-M1 Mac videos that Intel shared yesterday with Justin Long, who used to be in Apple’s well-known ads, “I’m a Mac.” In the videos, Long promotes Intel-based PCs, highlighting their gaming capabilities, touch screens and other features.
Intel’s announcements arrive as Apple moves away from Intel chips in its Mac lineup. Apple launched the M1 chip on the MacBook Air, the 13-inch MacBook Pro and the Mac mini in November, and there are more Apple silicon chips on the way. Over the next two years, Apple plans to move away completely from Intel chips.
Justin Long’s ads aren’t the first anti-Apple ads Intel has shared. In February, Intel launched a Twitter-based campaign trying to point out the shortcomings of the M1 Macs. It looks like Intel is threatened by Apple’s chip options. The M1 chips received a lot of attention at launch due to their impressive speed and efficiency, which Intel chips cannot match.
Only one PC offers tablet mode, touch screen, and stylus functions on a single device. #GoPC
– Intel (@intel) February 2, 2021
Apple has even faster chips along the way and there will be few things Intel can call for once the MacBook Pro models with next-generation Apple silicon chips and multiple ports are available.