
Apple subtitles this event “streaming in California.”
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This story is part of it Apple Event, our full coverage of the latest Apple news.
Today is the day. It is unknown at this time what he will do after leaving the post “Streaming in California” event. But it’s a safe bet we’ll see a new iPhone, probably named iPhone 13, and the Apple Watch Series 7. (We could also see the Noisy AirPods 3). The event, which will take place virtually, could be shown at new iPhone design along with improvements to the phone camera and other specifications. Apple has not discussed its plans for the devices, other than one mention of four new iPhones in a presentation with the Federal Communications Commission.
Join CNET live coverage and watch the party at 9:30 am PT – 30 minutes before the start of the big event.
It is said that the most spectacular change of the new iPhones, apart from the best cameras that Apple always tends to offer, is the ability to make calls and send texts in case of emergency when there is no cell coverage. Overall, however, it is expected to still depend on 5G wireless technology for daily connectivity.
The iPhone 13 comes a year after one of Apple’s most successful launches, with the iPhone 12 with 5G technology. The device offered the first major iPhone design renovation since 2017, when Apple unveiled its $ 1,000 iPhone X, with its new face unlock. design and better screen technology. A survey conducted before the announcement of Decluttr’s iPhone 12, a recycler and device distributor, found that a “surprising” 53% of respondents planned to buy the new iPhone, touching on what analysts call a “supercycle.” of phone updates.
Apple did not increase iPhone sales in the three months following the launch of the iPhone 12. In January, the company said that iPhone sales during the holidays jumped 17% over the previous year, helping to drive the company to its highest recorded revenue and profits in history.
“It’s not far from any of our minds that this result ends the year harder than any of us remember,” Apple CEO Tim Cook said in a call to investors after the company’s financial results were released. . “It’s an understatement to say that the challenges I posed to Apple as a company were alleviated compared to the challenges I posed to Apple as a community of individuals, workers, families, and communities in which we live and to whom we love call home “.
“These results show the central role our products played in helping our users meet these challenges,” Cook added.
While Apple is likely to offer a compelling update for some customers, it’s going through a time of turmoil, both inside and outside the tech industry. For the past year and a half, the pandemic it has forced Apple, Microsoft, Sony and many other tech companies to stay afloat online events.
The virus has knocked down billions of people worldwide, forcing entire countries to quarantine efforts to stop its spread. These interruptions have also slowed down manufacturing and shipping worldwide, which has exacerbated the shortage of parts that have delayed the production of new equipment, cars i video game consoles.
So far, Apple has been able to keep the products largely in stock, analysts say, due in part to the company intelligent management of its supply chain.
While the iPhone will be a key product we see at Apple’s event this year, and one that most people will probably focus their attention on, the company is expected to have it. other devices to display. These include new Macs with updated chips i new iPads.
When is the Apple Event?
Apple’s exclusive online event will take place on Tuesday, Sept. 14 at 10 a.m., which is 1 p.m. (ET), 6 p.m., and Sept. 15 at 3 in the morning (AEST). (Sorry, Australia.)
The CNET live coverage and viewing party begins at 9:30 am PT. You can see this above.
Where can I watch Apple live streaming?
You can stream the Apple event directly from the company’s website.
What can we expect in addition to the launch of the iPhone 13?
Apple’s digital events are fast-paced and occur slowly. And executives throw at least one or two jokes to entertain themselves. Maybe they’ll even make a Mamas and Papas joke, but don’t bet on it.