Electronic cigarette products have been allowed to remain on the market for years, although the FDA has not given an official green light to any. Manufacturers received until September 9 last year to apply for authorization from the agency to stay in the market.
The FDA had a year to review these applications. Now, the agency says it needs to do more.
“However, more work needs to be done to complete our remaining reviews and ensure that we continue to take appropriate action to protect our nation’s youth from the dangers of all tobacco products, including e-cigarettes, which remain the most used youth tobacco product in the United States, “FDA Acting Commissioner Janet Woodcock and Mitch Zeller, director of the FDA’s Tobacco Products Center, said in a joint statement Thursday.
Woodcock and Zeller said that as of Thursday, the FDA has taken action on requests for more than 6 million products known as electronic nicotine delivery systems, rejecting most of them, including the refusal to submit applications from a company of about 4.5 million products, as necessary content was missing. The FDA also issued 132 marketing denial orders for more than 946,000 flavored products, “including flavors like Apple Crumble, Dr. Cola and Cinnamon Toast Cereal,” the statement said.
“We continue to work swiftly on the remaining applications that were filed before the court’s 9 September 2020 deadline, many of which are in the final stages of review,” the statement said.
“We are committed to working as quickly as possible to make the transition from the current market for tobacco products considered new to one in which all products available for sale have undergone careful science-based review by the FDA and they have complied with the legal norm “.
Although there have been many products on the market under review, “all new tobacco products that do not have the necessary prior legal authorization are marketed illegally and are subject to FDA enforcement action.” , is stated in the statement. “The FDA is committed to completing the review of the remaining products as soon as possible to provide regulatory safety and will continue to keep the public informed of our progress.”
A July 2019 court ruling set a ten-month deadline for e-cigarette companies to apply to the FDA for a public health review. Any product that had not passed the May 2020 application deadline could have been withdrawn from the market by the FDA, while those that did could remain on the market for up to a year while under review.
Then came Covid-19 and a four-month extension of that deadline until September 9, 2020.
Meanwhile, these products have remained on the market, pending review.
Before Thursday’s FDA deadline, leading e-cigarette company Juul Labs said in a statement to reporters, “While millions of adult smokers have converted to our products from cigarettes, we will only rely on offering alternatives to adult smokers if we continue to combat the use of minors, respect the central role of our regulator and build on our shared commitment to science and evidence. ”
The statement continued, “It would not be inappropriate to speculate on what the FDA will decide, but we believe we have presented compelling science and evidence about the capabilities of our products to convert smokers and data-driven measures to combat child use.”
“A take-off of the market”
“I suspect big players, big market players like Juul Labs, are less concerned. They’ve submitted substantial applications with probably a significant amount of scientific basis, but there are many other manufacturers that have probably submitted applications with a less strong scientific basis, “Hoke said.
“It’s a matter of whether they get to rip off some of the data submitted by other manufacturers or not,” he said. “So I think we’re going to see a downturn in the market, and so our main players are likely to stay in business and probably some of our smaller manufacturers will be out.”
“Ensuring that new tobacco products are evaluated by the FDA is a key part of our goal of reducing tobacco-related illnesses and death,” Woodcock said. “We know that flavored tobacco products are very attractive to young people, so assessing the impact of potential or actual youth use is a critical factor in our decision-making about which products can be marketed.”
When deciding whether to give the green light to certain vaping products, the FDA must decide their merit for public health. Is the likelihood of smokers switching from vaporizing to higher than the likelihood that others (especially young people) will start hooking up on nicotine?
“We have passed the time”
Health advocates have been urging the FDA to act more quickly to limit the sale of e-cigarettes.
“Postponing decisions about those who have the most market makes big, rich tobacco companies continue to grow their business and profits behind the backs of young people, putting millions of people at risk for living an addiction to nicotine, ”added Koval, whose group was formed from the 1998 Master Liquidation Agreement between states and major tobacco companies.
“In addition, we believe that adult smokers who can benefit from a carefully regulated market with products that have proven to be safe and do what they promise are not well served by the continuation of a free commercial market for all “.
The long-term safety of vaporization products is not yet known, Brinkman wrote in Ohio State in his email.
“At the Center for Tobacco Research, we measured the short-term effects on lung and heart health; we measured the harmful and potentially harmful components of vapor that the user inhales from these products,” Brinkman wrote.
“It is already established that there is no safe way for people under the age of 25 to use nicotine,” he wrote. “However, if you are a smoker and have failed to quit FDA-approved smoking, such as nicotine gum, pill, patch, etc., by switching from using combustible tobacco products (i.e. cigarettes, cigars, cigars, hookah) electronic cigarettes can cause an unknown reduction in damage “.
CNN’s Michael Nedelman contributed to this report.