Jaguar Land Rover recovers a quarter of its production over the next five years, Automotive news reports. The news came through a presentation from investors
However, if there’s one popular JLR machine you know and love, don’t worry too much: brand cuts will come primarily in the form of projects that have been announced but haven’t yet started, such as the Jaguar XJ sedan that has already been reported not to happen.
JLR has promised to maintain all of its manufacturing facilities; it’s just kind of opening a path for future development, especially when it comes to the production of electric vehicles. Jaguar will be fully electric in 2025 and Land Rover will join the party in 2039. It is likely that JLR will take these resources and channel them towards creating a unique style of electrification.
This news also comes after new CEO Thierry Bollore announced that JLR’s break-even point in terms of car sales has been reduced from 600,000 to 400,000. If you have the flexibility to rework the operation, now is a good time to do so.
Car news has also reported that JLR wants to partner with an outside company for to create this all-electric platform. It would be very expensive to try to create this platform at home; much research and trial and error is needed before automotive companies are truly able to perfect their electric vehicle base; it will be necessary for JLR to find that external partner if it wants to have a fully electric Jaguar training by 2025. According to Bollore, the decision to work with a partner “was a matter of scale and speed to enter the market. ”
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That makes sense. Ford has done something similar using Volkswagen’s all-electric MBE platform to develop its new electric vehicle host. Companies that have an edge in developing electric platforms will be able to benefit, as other carmakers now realize they will need a solid foundation to develop their next carbon-free plans.