Kanye West has taken the first step in launching his own line of tableware.
Rapper company Mascotte Holdings, Inc., 44, filed a trademark application to use its name in a home decor line that will include a wide variety of products, according to TMZ.
The documents specify that the “Kanye West” line of household items will include shower curtains, textile wall hangings, towels, tablecloths and a lot of blankets.
New adventure: Kanye West has taken the first step to launch his own line of furniture. Seen in 2019
The range plans to produce bed blankets, sheets and golf blankets with materials such as silk, cashmere and fleece.
Mascotte Holdings, Inc. has owned the rights to “Kanye West” since 2004.
Kanye has also registered the name of her Yeezy streetwear line, her Half Beast film producer and a beauty brand named after her late mother Donda, among others.
Kanye and his estranged wife Kim Kardashian have also registered the names of their four children, North, Saint, Chicago and Psalm West.
Expanding its empire: According to a TMZ report, the company of 44-year-old rapper Mascotte Holdings, Inc. has filed a trademark application to use his name in a home decorating line that will include a wide variety of products
Brand protection: Kanye and his weird wife Kim Kardashian have also registered the names of their four children: North, Saint, Chicago and Psalm West
Kim, 40, has also expressed interest in expanding her billionaire empire to include home decor.
In September 2020, TMZ reported that the star Keeping Up With The Kardashians had registered the trademark “KKW Home” with plans to launch a range of stores specializing in shower and bath items, as well as a variety of furniture and accessories for bedrooms.
According to legal documents, KKW Home brand products would include “towels, shower curtains, home decor textiles, comforters, aromatherapy diffusers, bath products, body sponges, bath candles, household storage containers and organizing cosmetics “.
However, after Kardashian filed for divorce in West in February 2021, she filed a trademark for a line of household products under the name “SKNN BY KIM”.
A source told Us Weekly that the television personality had been working on her home line for “more than a year.”
Mogul mentality: Kim, 40, has also expressed interest in expanding her $ 1 billion empire to include home decor. Image in 2019
Same taste: Kanye and Kim share a penchant for minimalist design that was reflected in the $ 60 million house they designed together.
Minimalist: The source told Us Weekly that his home collection would maintain a similar and elegant aesthetic
Elegant: The source added: “Kim’s design aesthetic is luxurious minimalist, many neutral colors with extravagant textures.”
The source said: “Kim will throw various candles, room perfumes, throws and decorations and then throw furniture for all the rooms in the house.”
Kanye and Kim share a penchant for minimalist design that was reflected in the $ 60 million home they designed together. The source told Us Weekly that her home collection would maintain a similar aesthetic.
“Kim’s design aesthetic is luxurious minimalist, with lots of neutral colors with extravagant textures,” the source added.
Meanwhile, a privileged person told E! Online that the couple’s marriage is not over yet. The source said the Kardashian is “open” to reconciliation with the West.
The source explained, “Kim is in no hurry to divorce.”
“She and Kanye are in a good place right now and she’s not on a busy schedule to get the divorce going.”
Do you make it work? Meanwhile, a person who informed us told Us Weekly that the couple’s marriage had not yet ended. The source said the Kardashian is “open” to reconciliation with the West. Seen in 2020
Lots of options: Kanye’s new company intends to produce bed blankets, sheets and golf blankets with materials such as silk, cashmere and fleece. Seen in 2019