Some people who eat Hawaiian sweet buns from King consider the bread company to deceive them.
A lawsuit has been filed in New York claiming that the company behind the rolls is “misleading” to customers by making them believe they are being made in Hawaii. The documents presented state that the rolls are made in California.
“While Hawaiian rolls and the company name by themselves don’t make people expect a product made in Hawaii to be made more than a moon-to-moon cake, the prominent location of Hilo Hawaii gives an impression. misleading consumers, “said a representative of PC Sheehan & Associates he wrote on Fox News by email. “This is especially important, as King’s Hawaiian is the preeminent brand in this food category.”
On the company’s website, they say its “legacy of baking … begins in the 1950s in Hilo, Hawaii,” where the founder opened Robert’s Bakery.
The lawsuit alleges that the plaintiffs would not have purchased Hawaiian sweet rolls from King if they had known they were not made in Hawaii. Damage is being sought, along with a change in label and packaging.
According to the document, Kona Brewing and Hawaiian Host have also been sued for similar reasons Hawaii News Now.