Korean retailers drive a bus during their “war” of short sellers

The bus for the campaign against short sellers in Seoul.

Source: Korea Stockholers Alliance

In the United States, small investors have challenged short sellers by grouping online, renting billboards in Times Square, and even flying banners from planes; in Korea, they drive a bus.

A group of influential Korean retailers has declared “a war on short sellers” in a campaign they call “K-streetbets”, mimicking bettors on Reddit’s now-famous WallStreetBets forum that coordinated an increase in the retail of video games GameStop Corp. to reduce short sellers.

On Saturday, Korea Stockholders Alliance launched a “bus campaign” to make its anti-sales message heard.

The bus is painted with cartoons of people holding placards that say things like, “I hate short sales,” “short sales should be abolished,” and a call for a Financial Services Commission to regulate shares, which is responsible for resuming the lack-sale, “dissolved.” It will start circulating in the capital Seoul from today for one hour every day until sometime in March. On its route: the Blue House, the FSC building and the National Assembly in the city’s financial district.

The push is the latest in nearly 30,000 groups of day traders to permanently make a short-selling ban imposed by Korea early last year to domesticate its markets as the pandemic spread.

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