Leadership during Covid-19: how 12 business leaders sailed through the crisis

A furniture manufacturer sent the top officials in search of thermometers. An airline CEO added flights as rivals kept schedules thin. A CEO of pharmaceuticals led his team to create a vaccine. Two veteran executives launched a new broadcast service and shut it down.

Here are 12 articles published in 2020 in the Wall Street Journal about leaders of large and small businesses in crisis.

Century Furniture President Alex Shuford III


Photo:

Mike Belleme for the Wall Street Journal

A five-month struggle for a furniture maker with Covid. “You really can’t have a plan.”

To reopen after the spring closures, the family that owns Century Furniture in North Carolina had to deal with scared workers, volatile orders and more coronavirus outbreaks in its plants and markets.

President General Colleen Wegman on the left, President Danny Wegman and Senior Vice President Nicole Wegman


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Libby March for the Wall Street Journal

Wegmans pampered his buyers. Now he has to protect them.

Companies that used to enjoy their customers are adapting to an era where buyers also pose dangers. Wegmans, a grocery chain that inspired a cult following, discovered how challenging that transformation could be.

Linda Rendle, CEO of Clorox


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Jessica Chou for The Wall Street Journal

The new CEO of Clorox runs to keep the wipes on store shelves

Linda Rendle took first place at Clorox in September, becoming one of the youngest leaders in a Fortune 500 company. Her challenge: meeting coronavirus-fueled demand.

Jeff Shell of NBCUniversal in 2016


Photo:

Patrick T. Fallon / Bloomberg News

NBCUniversal CEO Jeff Shell has no time for Hollywood egos

The new head of the entertainment giant wanted to shake up the company as quickly as possible, throwing out old conventions. The pandemic gave him a license to do so.

Quibi President Jeffrey Katzenberg and CEO Meg Whitman on stage at CES 2020 in January.


Photo:

David Paul Morris / Bloomberg News

Quibi was supposed to revolutionize Hollywood. Here’s why it failed.

Investors invested $ 1.75 billion in the start of short video, mainly because they relied on the instincts and vision of the gut of its founder, film mogul Jeffrey Katzenberg, and its CEO, Meg Whitman. But the duo’s famous instincts proved wrong.

Sonia Syngal, CEO of GAP


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Jessica Chou for The Wall Street Journal

Can Gap escape the whirlpool? The new CEO faces years of decline

The pandemic devastated many retailers who were already on unstable ground. To avoid this at Gap and revive the company’s eponymous brand, Sonia Syngal poses a future of fewer stores and more fashion risks.

American Airlines CEO Doug Parker


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Cooper Neill for the Wall Street Journal

“Let’s fly, for God’s sake.” Behind the comprehensive strategy of American Airlines

CEO Doug Parker added return flights quickly this summer, despite the coronavirus storm.

The CEO of General Motors, Mary Barra


Photo:

Paul Sancya / Associated Press

The amazing shrunken GM: Mary Barra bets that smaller is better

The CEO streamlined a company that for decades reigned as the world’s largest automaker. Then he prepared for the next big bet: electric cars. The pandemic did not change that.

David Farr, CEO of Emerson Electric


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Whitney Curtis for the Wall Street Journal

The Covid Crisis taught David Farr the power and limits of leadership

The CEO of Emerson Electric was delighted with his firm control and belief in constant action. The pandemic made much of this experience irrelevant. And yet he never stopped moving. Overcoming a crisis was better in his mind than waiting to act.

Shopkeeper Frank Timberlake


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Veasey Conway for the Wall Street Journal

Coronavirus against the last establishment in the city

Frank Timberlake, owner of the only grocery store in Rich Square, North Carolina, had no business support when the pandemic hit. The local health department had few tips. He made decisions based on TV news, occasional emails from a grocery group, and “what my heart tells me.”

Albert Bourla, CEO of Pfizer


Photo:

Natalie Keyssar for the Wall Street Journal

How Pfizer Delivered a Covid Vaccine in Record Time: Crazy Deadlines, a CEO of Pushy

The pharmacist and his partner reduced the typical time to develop a vaccine from more than ten years to less than one. This is partly due to its commitment to a new gene-based technology. It was also the product of a demand for leadership, limiting what was unreasonable.

Owner of the Allie Lyons restaurant


Photo:

Dustin Chambers for the Wall Street Journal

The reopening of the restaurant was not the quick fix its owners needed

Reopening after the spring closings turned out to be more difficult for the owner of a Georgia restaurant than closing in the first place.

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