Emulating American leagues is one of the proposals being considered in the MX League to increase team revenue. The centralized sale of assets such as uniforms is a first step
In League MX a “shock plan” against the Pandemic of the COVID-19 is constructed. In an effort to mitigate the effects of the economic crisis affecting the Coronavirus teams, they will not only try to sell the television rights of all the teams in the Mexican tournament as a whole, but also plan the marketing of the uniforms of all clubs, among other assets, to a single brand, as in competitions at the level of the NBA, MLB and NFL.
“We have to prove that the market pays more if the league negotiates it. If you are a Pumas and you earn five pesos for the sale of your uniform rights, you are not going to let me go if you do not prove that you will earn more than Not even going to see controversy, we will ask the market what it thinks of the uniform of one of the three most important leagues on the continent, let’s see what the market tells us.I have evidence and I’m sure the market is going to give us more than we have, ”Mikel Arriola, Executive President of the MX League, told ESPN Digital.
The initiative is part of a shock plan against the effects of the COVID-19 Pandemic, which is exposed to clubs in meetings they have with the President of the League. Not only will the uniforms be marketed, billboards and social media spaces are also considered.
“There are assets that we can market better if we centralize them. If we centralize something that is traded by many parties you have to generate economies of scale and receive more than what each participant receives, we are seeing what assets we can put in this basket. Uniforms , because it is urgent to return cash flow to teams to invest in talent, which is what is being invested, in addition to basic forces, and this with the aim of delivering the best possible to the public, “he said. added Mikel Arriola.
The methodology of the project will begin with an assessment of the value of all the uniforms of the MX League teams, billboards and even social media. Then there will be public tenders for those interested to bid and a single brand to keep the concession, as in the leagues of the United States (NBA, MLB, MLS, NFL).
“First we will know how much we are worth, through an evaluation, and go out in a private but public competition, ask the market and the market to compete for the asset, thus eliminating individual negotiations in which they win less, ”he explained.
America, Chivas, Cruz Azul, Pumes, FC Juárez, Tigres, Monterrey and all teams could be dressed by the same brand, in search of improving revenue and mitigating the effects caused by the Coronavirus Pandemic.
“So with other assets that we are going on integrating and also marketing new, both equipment and the MX League itself, the spaces on social networks, these spaces must be invigorated with our brand and go on the market,” said the tournament president.