After 17 years with Coca-Cola, launching a variety of products, Lebron James will be signing with rival PepsiCo, sources confirmed to ESPN.
The Los Angeles Lakers star is expected to promote the Mountain Dew brand, which has become a major NBA sponsor after PepsiCo took over as official beverage partner in 2015.
James first signed with Coca Cola in the summer of 2003 before its season of beginner, being united to Nike i Top cover like their older support partners. His agreement with the company expired last year when the parties were unable to reach an agreement on an extension.
Over the years, James had his own taste for Powerade and his version of Sprite and was at the heart of a Coca-Cola marketing campaign with Yao Ming for the 2008 Beijing Olympics. television commercial was for sprite in 2003.
Forbes lists James as the NBA’s best active player in sponsorship earnings, surpassing $ 50 million a year.
Front Office Sports first reported on the signing.