Although at the time it was crossed that the Prince Harry y Meghan Markle they were leaving the United Kingdom and the Royal Family to get away from the public eye, it seems that the Sussex are more active than ever. Just yesterday it was announced that they are about to release a podcast that will lead and produce in collaboration with Spotify, news that will come after a few months ago he overcame that they had signed a contract to produce content with Netflix, when he heard of a new Meghan’s project. Apparently, not only has the entertainment area caught the attention of the Dukes of Sussex, but also the investment in some ventures of their interest. In this case, she has learned that Meghan has invested in Clevr Blends, a company created and run by women engaged in the production of instant milk.
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“This investment is in support of a passionate entrepreneur who prioritizes building community alongside her business. I am proud to invest in Hannah’s commitment to using ethical ingredients and creating a product, which I personally love, and which has a holistic approach to well-being. I believe in her and I believe in the company, “the Duchess said in a statement Fortune, in which he confirms his support for the company.
What is the product Meghan is referring to? This is an instant oat latte, described on its page as: “Your favorite coffee latte, only seriously improved.” Made of oats, mushrooms, probiotics, coconut cream, adaptogens, and chai, turmeric or coffee, it only promises that you need to add water so you can enjoy them. Of course, you couldn’t miss the touch of well-being – now called wellness – which is so fashionable, so the ingredients will promise to help you concentrate more and stress less, in addition to being advertised as part of your self-care routine (personal care), in addition to not containing sugar or dairy.
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Interestingly, so far, the Instagram account only has 24,000 followers, but a push from Meghan has helped it grow rapidly. With only six employees, the company had had only with internal investment, until the time when the Duchess decided to collaborate with the company she met in 2017 when one of its products was tested. “Entrepreneurs need funds, but they also need advisors who care deeply about what they are building. I am grateful to have found both in the Duchess of Sussex. His passion for what we have created is palpable and he could not imagine a more akin society. We are excited about what is to come, ”said Hannah, creator of the brand, in the same publication.
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The despicable nothing ‘push’
While the Sussex team did not reveal the amount of investment, it left a public push that Meghan has given to the brand that is nothing short of despicable. Earlier this week, Oprah shared that her neighbor ‘M’ had sent her a gift basket. It is well known that what the driver promotes, turns into a gold mine, and she does so, writing in her Instagram post: “My new favorite drink for morning and night. I wish I had received Clevr Blends sooner, because I would have added it to my list of favorite things. ”
In a meticulously measured strategy, Meghan sent Oprah a basket adorned with orange trees, in which the bags of latte flavors were the protagonists. Y as if an Oprah post wasn’t enough to sell any product, the driver didn’t prove how easy it was to prepare the drink to then take her in front of a camera and say she was delicious. An advertising that would otherwise have been multimillion-dollar, was made possible thanks to Meghan’s good public relations.
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