In 2022 Mercedes-Benz EQS, an all-electric sedan that points directly to Tesla’s best deals, will offer an optional display screen that spans the entire width of the board. Mercedes calls it MBUX Hyperscreen, because it’s not just a screen, it’s also hyper.
MBUX, of course, is the information and entertainment system that Mercedes introduced in 2018. The MBUX hyperscript screen will be its most complete expression to date. The screen will be bright and will look slim, safe, with its OLED technology. It has a width of 56 inches and an area of 377 square inches.
But what interests me most is that Mercedes says it uses artificial intelligence to personalize it.
Quoth Merc:
Mercedes-Benz has investigated the use behavior of the first generation MBUX and has learned that most use cases belong to the categories of navigation, radio / media and telephone. Therefore, the navigation application is always in the center of the display unit with full functionality for easy use. More than 20 additional features (from the active massage program to a birthday reminder and to-do list suggestions) are automatically offered with the help of artificial intelligence, if relevant to the client. “Magic Modules” is the internal name that the developers have given to these suggestion modules, which are displayed in layer zero.
Here are four examples of use cases. The user can accept or reject the respective suggestion with just one click:
1. If you always call a specific person back home on Tuesday evenings, you will be asked to make a corresponding call on that day of the week and at that specific time of day. A business card with your contact information appears, and if stored, your photo will appear. All MBUX suggestions are linked to the user profile. If someone else is conducting the EQS on a Tuesday evening, this recommendation will not be made, or made, depending on the other user’s preferences.
2. If the EQS controller regularly uses the hot stone massage function featured in the optional multi-count active seats available, the system automatically learns and suggests the hot stone massage function for the driver at lower temperatures.
3. If the user regularly uses both the heated steering wheel and the heated seat functions, MBUX intelligently suggests enabling the heated steering wheel as soon as the user turns on the heated seat.
4. The EQS suspension can be increased to provide more ground clearance. A useful feature for sloping or fast access roads to create smoother driving. MBUX remembers the position of the GPS where the user used the “Elevate vehicle” function. If the vehicle approaches this GPS position again, MBUX suggests automatically increasing the EQS.
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Not all Mercedes examples are exactly essential, although you could see that driving height is useful if you live somewhere where you would use it. Beyond that, the screen is an interesting insight into where infotainment goes in cars. (Is also far from the first big screen we saw, very far.)
Mercedes, for example, is moving away from submenus (the so-called “zero layer” has the most important apps available without any menu), which is a welcome change because submenus are often the most annoying part of using the new car entertainment. This is also good because what people miss about buttons and buttons is that they put everything right there in front of you.
Gorden Wagener, head of design at Mercedes, said the strategy is basically to make technology that users don’t hate all the time, as has sometimes been said about car touch screens.
When I use MBUX, intuitively, I didn’t have to think about if and how. When we look at the thinking of my parents ’generation, they asked us, do I want to use technology? Today it’s completely different, the fusion of technology and design makes it so easy – I want to use that technology. If technology can do a lot, but I have to figure out how to use it, I always stay away. That’s why it was important that our success be based on the idea that it should work as well as it looks.
Here are some more pictures; do not sleep on respirators.
