Mexico City /
Big companies are adapting to the new times, In the new rules of society and one of the sectors that has undergone the most changes is toys, trying to avoid any controversy and gender discrimination, so that Hasbro renamed the brand of the Mr. Cara de Papa.
‘Mr. Potato‘It is one of the flagship toys of the company and after more than 70 years the brand will be renamed, according to the company’s announcement and from now on it will only be said ‘Potato head‘, erasing the ‘Master’ or ‘Lord’.
Keep this All, your main spud, MR. POTATO HEAD is going nowhere! Although it was announced today that the POTATO HEAD brand and logo are leaving out the “MR”. I am proud to confirm that MR. & MRS. HEAD OF POTATOES will go nowhere and will remain Mr. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ
– Hasbro (@Hasbro) February 25, 2021
The toys as such will remain as Mr. and Mrs. Face of the Father, Only the brand and logo leave out the ‘Lord, so that it stays with a gender neutral.
“Culture has evolved. Children want to be able to represent their own experiences. The way the brand currently stands, with the ‘Mr.’ and ‘Mrs.’, is limiting when it comes to both gender identity and family structure, ”he said Kimberly Boyd, senior vice president of global brands of Hasbro a fast company.
This modification is due to the fact that Hasbro seeks to be more inclusive, eliminating traditional gender norms, Without children being able to limit their freedom.