Netflix has reached 200 million subscribers, but has no plans to fall asleep on its laurels now that it competes with services like Disney + and HBO Max (which has begun affect your catalog even in regions where it is not available).
As usual, the company’s plan is to improve the user experience of its apps so that viewers spend more time on the platform. Already last year he added several sections to the home page to improve content discovery, such as the top 10 most-watched series and movies of the day, the “new and popular” list, and a carousel of content that ” worth waiting “with the option to set a reminder for when it is available.
Now Netflix is preparing to launch a new tool to discover content that is not just another list on its home page, but a button that plays a catalog title based on your preferences without you having to choose what you want to see. Something like a zapping button, but tailored to your playback history instead of truly random.
“Basically, our users will be able to tell us that they prefer to skip content search and click a button so that we can choose a title to play instantly for them. And that’s a great mechanism that has worked well enough for users. that they are already trying“, Explained Netflix’s director of operations and products, Greg Peters, during a question and answer session on the company’s financial results.
There’s no official name for this button yet, but we know it’s not going to be called “I’m going to be lucky,” like the Google button. This new feature will be available during the first half of 2021, a year that promises to be intense for Netflix’s production machinery. The company says it has more than 500 titles in post-production or ready to release and has promised to release an original film each week.