Nick Jonas becomes an old man with a touch of his fingers in the Super Bowl announcement of Dexcom’s glucose control system.
The 28-year-old singer and actor revealed he had type 1 diabetes in 2007, with this new product eliminating the need for “finger bars” on daily glucose testing.
The star of Jumanji: Welcome to the Jungle promoted the new device, showcasing the visual effects technology that make him an old man.
Super Bowl: Nick Jonas Becomes Old Man with a Finger in Dexcom’s Super Bowl Glucose Control System Ads
Technology: The Jumanji: Welcome to the Jungle, the star promoted the new device showcasing visual effects technology that make him an old man. Nick Jonas stars in the new announcement of the 2021 Dexcom Super Bowl
Jonas dressed in a dark gray shirt under a black leather jacket as he begins by saying, “We have the technology to do this,” as he nails his fingers and transforms into an old man.
At the stroke of his fingers, he is seen with gray hair and a wrinkled gray beard, as described as a “Dexcom warrior.”
So is it any wonder that we live in a time when “drones deliver packages” and yet “people with diabetes still prick their fingers?”
Nick speaks: Jonas was wearing a dark gray shirt under a black leather jacket as he begins by saying, “We have the technology to do this,” as he nails his fingers and transforms into an old man.
Warrior: At the fingertips, he is seen with gray hair and a wrinkled gray beard, as described as a “Dexcom warrior”.
Drones: So is it any wonder that we live in a time when “drones deliver packages” and yet “people with diabetes still prick their fingers?”
He went on to say that we also have “autonomous cars, aspiring robots” and images of a rover from Mars, yet people with diabetes have to deal with their fingers.
The days of hands-on with Dexcom’s G6 glucose control system, which is controlled over the phone, seem to be over.
“It shows glucose on the phone and where it’s headed, without finger bars,” Jonas said.
Mars: He continued that we also have “autonomous cars, aspiring robots” and images of a Mars rover, yet people with diabetes have to deal with their hands.
Dexcom: It seems that the days of hands are over with Dexcom’s G6 glucose control system, which is controlled via the phone
No finger bars: “Shows glucose on the phone and where it’s headed, no finger bars,” Jonas said
Jonas added these Dexcom G6 offerings, “technology that makes it easier for us to manage our diabetes.”
“It looks like the future is already available,” he concluded when the Super Bowl commercial ended.
The commercial implores people with diabetes to “start” using this new technology on their Dexcom.com website.
Easier: Jonas has added this Dexcom G6 offering, “technology that makes it easier for us to manage our diabetes”
Getting Started: The commercial asks people with diabetes to “start” using this new technology on their Dexcom.com website
The announcement will air Sunday during the first quarter of the Super Bowl, between the Kansas City Chiefs and the Tampa Bay Buccaneers, via Ad Age.
“In an environment like COVID, it’s more relevant than ever. The fact that people are suffering from their health and being a little isolated,” says Chad Patterson, senior vice president of global marketing at Dexcom.
“For people who can’t go to their doctor, they can do it remotely with our technology,” he added.
Commercial: The commercial will air during the first quarter of the Super Bowl on Sunday, between the Kansas City Chiefs and the Tampa Bay Buccaneers, using Ad Age
Relevant: “In an environment like COVID, it’s more relevant than ever. The fact that people suffer from their health and are a little isolated,” says Chad Patterson, senior vice president of global marketing at Dexcom.