© Nintendo LifeNintendo has shipped one million Switch consoles to China since it launched the system in the country in late 2019, according to its Chinese partner Tencent. This indicates that Nintendo has now surpassed Microsoft and Sony as the largest seller of console devices in China.
According to Daniel Ahmad, of Niko Partners, the total installed base of the switch in the country is estimated to exceed 4 million units, taking into account the many units that have been imported from outside China. Ahmed also confirms that with sales of one million units since 2019, the Switch has surpassed the combined sales of PlayStation 4 and Xbox One in the same period.
China is the world’s largest video game market, but it is dominated by mobile and PC games, as consoles are considered a niche proposition. Until 2014, consoles were banned in the region, but that is precisely why China is such an important territory to succeed, because there is great potential for growth, unlike North America, Japan or Europe. .
Niko Partners believes that China’s console market revenue will increase to $ 2.155 billion in 2024, making it twice as big as 2019, and being the first dog in such a profitable market will only help Nintendo . The popularity of the Switch in China will also help Nintendo increase its sales targets for the console, which has sold 68.30 million units worldwide as of September 30, 2020.
Nintendo expects to sell 24 million Switch units by the end of March 2021.